Online Marketing - Articles Archive
from August 15, 2008 to June 28, 2008

"If you have mastered the blogging paradigm, have made your blog an authority and a reliable source of information, commentary or news in your selected field(/s) of interest, it is about time to "scale yourself up" - Work Less and Look More At The Bigger Picture ... read more

Robin Good - August 15, 2008

Social media is coming to the US business world and sooner than many had originally anticipated. In early 2007 the results of a groundbreaking study into the adoption of social media within the Inc. 500, an elite group of the fastest-growing companies within the United States, ... read more

Nora Barnes and Eric Mattson - University of Massachusets Dartmouth - Center for Marketing Research - August 14, 2008

From a media and technology news & reviews daily web magazine to a reference / learning resource with a specific focus on media literacy, communication skills and professional web publishing. This is the new editorial strategy focus for Master New Media, the daily magazine that originates ... read more

Robin Good - August 12, 2008

When you are a small fish like me, it may appear pretty difficult, if not altogether out of reach, to be able to network up with other small firms to provide greater value and service abilities to major clients. But is it there a true physical ... read more

Ken Thompson - Bioteams - August 7, 2008

What differentiates a professional online article from just another blog post? Nothing? Both are published contents that just utilize a different writing style. If that is your answer, let me challenge and show you how many differences there can be between a "typical" blog post and ... read more

Robin Good - August 6, 2008

Web traffic is down as the northern hemisphere reaches the central part of the summer, with many people on holidays and Olympic distractions coming from all directions. According to Alexa's data, many web sites and blogs directly competing in one way or another for the same ... read more

Massimiliano Badolati - August 5, 2008

The Brand Ambassador is an advertising model that leverages the authority and credibility of online personalities to create a powerful direct marketing strategy. A respected followed authority, a blogger or small publisher targeting a specific audience niche can be a much more effective vehicle for marketing ... read more

Robin Good - August 1, 2008

Writing an article on Wikipedia that provides valuable information on your market niche, while trying to provide information and link back to your own product in an ethical fashion may prove to be a lot more difficult than one would think it'd be. Gary Campbell, one ... read more

Gary Campbell - July 31, 2008

How much time does it take for your new blog to become a source of new business and revenues from the time you launch it? What are the key benefits you will get if you start dedicating yourself to professional online publishing? What are the critical ... read more

Nicolo' Canali De Rossi - July 30, 2008

The Future of Media Report 2008, released less than 10 days ago at the Future of Media Summit, is a conceptual framework that enables those interested in the future of media to see with greater clarity the changes, trends and transformations that are revolutionizing the media ... read more

Ross Dawson - Ross Dawson - July 24, 2008

If you have followed my article last week on how to format big lists you know already what I have in store for you today. Thanks to Chris Brogan open-mindedness and full permission to use, edit and remix his great original content, I have, as promised, ... read more

Chris Brogan and Robin Good - Chris Brogan - July 22, 2008

Chris Brogan is a maven when it comes to social media. He is one of the new rising stars of the independent, small media publishing world. On who has really gone out of his way to evangelize, share, listen and give out tons of great advice ... read more

Robin Good - July 16, 2008

The online advertising market price index for July 2008, which is being released today by Pubmatic, shows that while online pricing has not dropped significantly, it is definitely not as high as it was a few months ago. Just like the present US economy, the online ... read more

Pubmatic - Pubmatic - July 15, 2008

Looking for some cool online marketing tools? Thanks again to my ongoing collaboration with Italian future-looking magazine 7thFloor for which I have been producing a small multi-part content section called "Yellow Pages for explorers and innovators", I am bringing to you the extended and upgraded version ... read more

Robin Good - July 11, 2008

The vast majority of web sites today are not monetizing their advertising to their fullest potential. Here is a company, a rare one I must say, that not only has spent serious time trying to understand and match my needs with their specific services, but has ... read more

Rajeev Goel - Pubmatic - July 9, 2008

Amazon has just launched a new monetization tool called Your Video Widgets, which makes it easy for anyone, with an Amazon Associate account, to create a cool-looking embeddable video player in which to integrate a selected video you want alongside specific Amazon products, you choose, overlaid ... read more

Robin Good - July 8, 2008

Are you willing to use your professional brand to put a face on your business? The new DirectAds service from LinkedIn allows you to do just that. If you are looking to find the best way to communicate effectively to a selected, targeted and trusted audience, ... read more

John Blossom - Shore - July 4, 2008

Here the web traffic stats, page views and audience demographics of Master New Media (all editions) as collected during the month of June. Google has significantly decreased the amount of traffic that it is sending to Master New Media in the last two weeks. This has ... read more

Massimiliano Badolati - July 3, 2008

Citrix has just released version 4 of GoToMeeting (and ver.2 of GoToWebinar) which adds to an already outstanding screen-sharing tool, full 100% Mac compatibility and integrated VoIP, among some other smaller new features. With this release GoToMeeting strengthens its position as a the leading and best ... read more

Robin Good - July 2, 2008

Joss Stone, a music artist who won a Grammy Award last year, is another one of the many pop stars who is most clearly voicing her support and open-minded approach toward music sharing, P2P and the Internet. Joss Stone, if you don't know her, is an ... read more

Robin Good - June 28, 2008

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