Online Marketing - Articles Archive
from December 4, 2009 to July 15, 2009

Which ad revenue optimization technique should web publishers adopt to increase the value of their advertising space? In these challenging economic times, monetizing up to the last impression is a priority for everyone who has placed in the advertising revenue channel all of his eggs. But ... read more

Robin Good - December 4, 2009

Are you thinking about registering your own website domain name? Good idea, but are you aware of the many choices and variables at play when making this critical step? Selecting your appropriate website name, choosing the most appropriate domain extension, while making your most cost-effective choice ... read more

Daniele Bazzano - November 30, 2009

What are the current eBooks marketing trends? Why are content publishers still seeking how to effectively integrate eBooks into their sales strategy? In this article, content and media expert John Blossom, tries to outline a strategy for content producers that want to leverage the potential ... read more

John Blossom - Shore - November 13, 2009

Did you know Facebook is a great tool for your business? Is your company utilizing the new features of Facebook Fan Pages to do social media marketing? If you are not yet leveraging the power of social media to boost your sales or engaging your customers, ... read more

The Advance Guard - The Advance Guard - November 4, 2009

What are the key trends impacting the fast moving world of online video advertising? What should professional web publishers expect when it comes to monetizing their online video assets? In this exclusive video interview with Jeremy Allaire, CEO of Brightcove, Robin Good attempts to find out ... read more

Robin Good - October 21, 2009

Looking for more information about online ad networks and how they could help you increase your online ads revenues? In this MasterNewMedia guide, you will find the best resources, tips, strategy and advice to make better sense and understand how to use of online ad networks. ... read more

Daniele Bazzano - October 19, 2009

How do organizations really use social networks? Is social media useful to acquire new customers or just to maintain strong relationships with existing clients? The answer to whether social media are good for customer engagement or relationship building is: "Social media is good for both". As long ... read more

Josh Gordon - Social Scoop - October 7, 2009

Do you use online video for business? Do you know which is the best type of video to improve sales or boost traffic on your site? Choosing which kind of video you want to produce depends on how you measure the return on your marketing spend. But ... read more

EyeView Team - EyeView - October 2, 2009

Does Twitter have the potential for reaching business customers? Is Twitter an effective communication platform to create strong, long-lasting relationships in the corporate world? “As organizations look to the future, the same trend emerges as seen in the general social media and Twitter responses: a shift ... read more

Josh Gordon - Social Scoop - September 30, 2009

Is social media good for business? How do organizations use social media to improve their marketing effectiveness and boost their sales? Social media is making strong inroads in the business world, but understanding how to leverage social media properly remains one of the greatest marketing challenges to ... read more

Josh Gordon - Social Scoop - September 23, 2009

Most web publishers and online media companies view mobile applications as little more than Compuserve-like kiosks from which they can serve slightly jazzed-up versions of their web page content. But is that the best perspective from which to look at the future of content and apps ... read more

John Blossom - Shore - September 18, 2009

What is licensed content syndication? What are the key misconceptions of this content distribution and online marketing approach? Is licensed syndication profitable? Do you retain rights on your content? What are the key benefits? In this licensed content syndication guide, you can learn more about how licensed ... read more

Larry Schwartz and Susan Gunelius - Newstex - September 16, 2009

Online syndication allows web publishers to distribute their content to multiple audiences, networks, as well as to traditional media outlets and to their online counterparts. In an age where content is increasingly in contexts different than the original source, understanding professional syndication options and their pro ... read more

Larry Schwartz and Susan Gunelius - Newstex - September 10, 2009

How can you optimize your web site conversion rates by using online video? Sure enough, there are several things you can do to make your web published videos help you increase your web site conversion rates. Whether you want more ad clicks, more time on your ... read more

EyeView Team - EyeView - September 2, 2009

The reason for which I started MasterNewMedia was to help others take greater control of their lives. I wanted to be meaningful to others by helping them discover how to effectively leverage the uniquely powerful communication opportunities offered by the Internet. In full honesty, I really ... read more

Robin Good - August 26, 2009

Online content distribution services allow you to syndicate your content to other web publishers while improving your prestige, visibility and in some cases, even your end-of-month revenue. In fact, such content redistribution partners can be major publishing giants like USA Today, The New York Times, The ... read more

Robin Good - August 3, 2009

Live video streaming services allow you to broadcast live any video content from your computer to any number of viewers connected via the Internet. In this guide to the best live video streaming tools you can find all of the available free web video broadcasting services ... read more

Robin Good - July 27, 2009

Online advertising metrics are no longer relying on CPM metrics alone to quantify the success of an online ad campaign. There are many contexts that advertisers need to think about how to convey brand value - including social media outlets and other venues beyond search engines ... read more

John Blossom - Shore - July 24, 2009

Online meeting and appointment schedulers are automated tools and web services that help you and your contacts find the best matching date / time to organize a physical or virtual meeting. Instead of making many phone calls, or going back and forth with emails, these collaborative ... read more

Robin Good - July 20, 2009

Where is online marketing headed in the trust economy? Why more and more customers are suspicious of traditional marketing and favor honest, easygoing relationships with brands? With the growing amount of blog-based independent news, social media, real-time news streams, live collaboration tools, video and podcasts, Internet ... read more

Chris Brogan and Julien Smith - ChangeThis - July 15, 2009

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