Online Marketing - Articles Archive
from April 22, 2009 to January 22, 2009

The crack in the newspaper industry egg is very deep. The prospect that newspapers are doomed to fail is not anymore an hypothesis. The scarcity-based, top-down, mass-distribution business model adopted so far by the newspaper industry has no hope to survive or extend its agony in ... read more

Jeff Jarvis - BuzzMachine - April 22, 2009
How do you close the gap between potential revenues from content used across the Web and and the ability to effectively extract such revenues from unlicensed publishers redistributing your content online? These days controlling distribution is not only less feasible but also less desirable, as legitimate viral ... read more

John Blossom - Shore - April 17, 2009

Give your readers a way to talk to you straight from your web site with a single click of their mouse. That is the promise that several click to call web service providers are offering to bloggers big and small. By simply signing up for one ... read more

Robin Good - April 8, 2009

These are challenging economic times for newspapers. While print advertising is feeling the majority of the brunt, a news organization’s online component has the potential to increase its ad revenue significantly. Quality content and desirable audiences give news organizations a big advantage over other online publishers; ... read more

Rajeev Goel - PubMatic - April 1, 2009
How can you track links to your site and monitor mentions others make of you on other web sites? Ego searching, ego-surfing, buzz and conversation tracking are online services set-up to gather all the info about you so that you never miss the opportunity to join ... read more

Robin Good - March 30, 2009

As the whole online advertising landscape struggles with the economic crisis, AdSense is no exception: online publishers are experiencing a persistent drop of ad revenues. But why is this crisis emptying your pockets? To find out, I've brought together for you the best resources and articles ... read more

Robin Good - March 25, 2009

How do you monetize free? Can you make money by giving away your very best ideas and content? In this video, publisher Tim O'Reilly makes an argument for open publishing, and explains how can you earn money from giving away your stuff without selling it. If you ... read more

Tim O'Reilly - Open Publishing Lab - March 18, 2009

How do you increase dramatically the number of users in your community? Building an online community is not as easy as it seems, but Matt Mullenweg, founding developer of WordPress, has some specific advice on how to effectively start-up your online community. People love to be part ... read more

Matt Mullenweg - BayCHI - March 11, 2009

Looking for a free service to host your first blog site? Doubtful about which hosted blogging service to choose? If you are still not ready to code and configure your blog by yourself or do not have the budget to hire a webmaster, a free hosted ... read more

Robin Good - March 9, 2009

Do you know what ad network defaulting, pass-backs and daisy-chaining are? Are you looking for solutions that would help you eliminate the serving of PSAs or empty ad slots on your web site? Unsatisfied with the amount of unmonetized ads even when leveraging multiple ad networks? Ad ... read more

PubMatic Team - PubMatic - March 4, 2009

Traditional media publishers have no clue as to how they are going to make revenues from online distribution and many of them, are quickly drying up their last reserves. As a matter of fact, as content media expert John Blossom reports in this article, many potential ... read more

John Blossom - Shore - February 25, 2009

Entrepreneurial thinking: what is it all about? The late Anita Roddick, a great example of female entrepreneurship, was the founder and chief executive of British cosmetics company, The Body Shop, producing and retailing beauty products that shaped what became to be known as ethical consumerism. The ... read more

Anita Roddick - MasteryTV - February 20, 2009

Online Key Performance Indicators (KPI) are web metrics used to help an any Internet publisher define and measure progress toward achieving its communication and business goals. Identifying and selecting your key online performance indicators is a great strategy to measure the performance of your online business ... read more

Brian O' Sullivan - Google Conversion Blog - February 18, 2009

How can you create something so interesting that people will want to share it? Viral marketing strategy may help you find the answer to this one. Viral marketing is a marketing approach allowing a message to seemingly self-propel itself rapidly to an ever growing number of people, ... read more

Robin Good - February 16, 2009

Making sense of complex products, services, and ideas by using visuals and easy to understand story-lines is going to be a blooming business for many years to come. Explaining difficult ideas, or complex new technologies to non-technical people is going to be a professional activity by ... read more

Robin Good - February 11, 2009

Blogstar is a simple idea born out of the traditional Monopoly board game and turned into a cool viral vehicle of buzz marketing. The rules are slightly different than a normal Monopoly game. In Blogstar, instead of earning money and buying properties to win, you can ... read more

Daniele Bazzano - January 30, 2009

How did I start with my professional web publishing career? What was I doing before? How did I get to name myself Robin Good from Sharewood? What do I see in the future of those wanting to find a way to leverage the Internet to do ... read more

Robin Good - January 27, 2009

Do you want to understand the metrics, mechanics, and levers of engagement required for effective viral customer acquisition? Many viral marketing approaches have been used over the years, but while they were able to capture large numbers of users, they proved ineffective because they failed to ... read more

Eric Ries - Lessons Learned - January 26, 2009

How do you market an independent film / DVD online? Fascinated by a direct email invitation to watch the full version of a new independent full-length self-help movie entitled "The Wheel of Life" (remember "The Secret"? The typology of movie is the same) I have promptly ... read more

Daniele Bazzano - January 23, 2009

If you are trying to make your site more visible inside Google search engine result pages, here is a great set of Google-recommended tools to help you increase the findability of your site inside the SERPs. From proper indexing, to titling, link popularity, keyword analysis and proper ... read more

Julie Beckmann - Inside AdSense - January 22, 2009

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