Independent Publishing - Articles Archive
from April 15, 2014 to January 18, 2011

Self-publishing, personal publishing and nano-publishing are three key fast evolving areas of the new media universe. Personal publishing has been strongly enabled by blogs, RSS, PDF-publishing systems, and other easy to adopt content publishing tools. This is the age of the independent publisher. The new media publishing technologies for independent publishers, online reporters, news-makers, digital educators, research specialists and information librarians allow the creation of an infinite number of new information resources and products for which you can find here the most recent news, tools and resources.

At the crossroad of journalism and entrepreneurship sits a new emerging profession, made up in good part by the skills of the classic journalist, in part by those of the researcher, of the librarian and of the new emerging content curator mixed in with those of ... read more

Robin Good - April 15, 2014
I am often surprised when hear from web publishers, journalists and small web entrepreneurs about their frustration with finding ways to create valuable content that it is not just another article or blog post. Although there are more than 100 types of content that one can actually ... read more

Robin Good - April 2, 2014
Content Curation has been hijacked and has been sold as a cheap and easy solution for content marketers plagued by the growing problem of how to produce more quality content within tighter and tighter time constraints. But, just like the fact that you can’t really build ... read more

Robin Good - March 18, 2014

Once upon a time, back in the years before 2010, the CMS was an instrumento to create, organize, manage and publish content on a specific web property, website or blog. This classic CMS was characterized by its ability to: support our content editing and formatting activities categorize ... read more

Robin Good - March 4, 2014

What are the key trends, patterns and changes that are going to transform the web publishing and journalism industries in the near future? While in Part I and Part II of this series I have looked at: a) Process Journalism b) 100% Solution c) News as a Learning ... read more

Robin Good - February 25, 2014

What’s ahead of us when it comes to web publishing? How will the tools, methods and approaches to design, to create and to package news and information change over the course of the next few years? In Part I of this journey I have been looking at ... read more

Robin Good - February 18, 2014

What is changing? What should you as a communicator, evangelist, news journalist, or blogger prepare, train and get ready for when looking at the future of publishing online? The key changes and transformations that I have been able to catch sum up to a publishing ecosystem that ... read more

Robin Good - January 21, 2014

Why is content curation so important? In this video interview, I recorded with Micah Sifry, co-founder and editor of the Personal Democracy Forum, you can taste one more viewpoint and explanation of why news and content curation are becoming so important. And not only. Micah Sifry states ... read more

Robin Good - June 29, 2011

Are content curation and the future of search converging? Who will you trust when it comes to find out what alternatives to a problem are out there and you have only an Internet connection? How much individual freedom do you want to sacrifice to an algorithm, ... read more

Robin Good - June 21, 2011

This is the story of SEOmoz, as I have heard it by sitting in the first row of a small but very attentive audience at the LUISS University in Rome, Italy. The storyteller is Rand Fishkin himself, the father and founder of an SEO company which ... read more

Robin Good - April 8, 2011

Just a few days ago I had the pleasure of meeting face-to-face, with SEOmoz founder and SEO expert Rand Fishkin. Rand had been invited by the LUISS University of Rome in conjunction with the American Embassy to deliver, for the first time, the business story of ... read more

Robin Good - March 21, 2011

What are the key trends and predictions for online advertising? From mobile ads, to real-time bidding and ad-specific technologies, what are the key changes professional web publishers need to pay attention to? In this MasterNewMedia guide to the future of online advertising, you can find the most ... read more

Robin Good - March 14, 2011

Everyone is talking about them: eBooks. Whether you like, have tried or have yet to get exposed to this relatively new electronic publishing medium, you can be sure that ebooks will play a role in your future. Particularly so if you are an author. From the ... read more

Robin Good - February 25, 2011

What are the key trends influencing the future of news media and online journalism? Are the news being commoditized and used as a free-marketing vehicle to sell higher-value premium content, or are we going to see more and more news sources finding ways to charge for ... read more

Robin Good - February 22, 2011

If you are looking to identify the key trends that will affect video, the convergence of Internet, social media and television, the role of mobile in video distribution as well as the relevance of video for developing effective marketing strategies, this guide to the best video ... read more

Robin Good - February 16, 2011

If you are a web site publisher, smartphones, iPhones, tablets and iPads are in your future. There is no escape. In this light, I have gone out to look for the most interesting and relevant trends, anticipations and predictions about the mobile world and how these ... read more

Robin Good - February 10, 2011

What are the key new media, communication and social technology trends that are going to affect you the most during 2011? In the coming weeks, me and the MasterNewMedia editorial team, will devote a large amount of resources and time to identify, collect, and organize the most ... read more

Robin Good - February 3, 2011

The large adoption of communication and collaboration technologies, alongside the intelligent use and adoption of these tools by a new emergent class of educators, have opened up new horizons for the world of education and learning, by empowering students to be again explorers and active collaborative ... read more

Robin Good - January 25, 2011

Have you ever tested the speed and page response time of your blog or web site with GTMetrix? What about Alexa and Google Webmaster Tools? What do they report about the speed of your site? Is it good, average or outright slow? Given the increasing importance that ... read more

Robin Good - January 20, 2011

Content curation is one of the most disruptive forces to have emerged in the last twelve months and one that will continue to expand its reach and influence in the coming years. Content curation, and with it, all of the infinite number of other curation sub-niches ... read more

Robin Good - January 18, 2011

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