Independent Publishing - Articles Archive
from January 8, 2010 to August 3, 2009

If you are interested in finding out what I think 2010 and beyond have in store for you, when it comes to new media, communication, marketing, learning, collaboration and new technologies, you have landed in the right place. This is Part 2 of MasterNewMedia yearly report ... read more

Robin Good - January 8, 2010

Every end of the year I stop to write down my thoughts about what's coming up next, when it comes to communication, collaboration, learning, marketing, media and technology, as this is the busy and fast-changing crossroad where I hang out most frequently. This time it has ... read more

Robin Good - January 6, 2010

What is the future of news and of newspapers? Will 2010 let journalists and traditional news publishers see a way out from the economically difficult situation they got themselves in? Will Murdoch be proven right? Find out in this MasterNewMedia guide. As 2009 is just behind our ... read more

Robin Good - January 1, 2010

Whether online content should be free or paid has been one of the biggest debates in this 2009 that is coming to an end. Should publishers and marketers embrace the freemium business model and let content go out for free or should they charge their audience ... read more

Robin Good - December 29, 2009
Online content licensing and syndication allow web publishers to distribute and sell their content to multiple audiences, networks, as well as to traditional media outlets. In an age where online content is increasingly spreading in contexts different than the original source, understanding all the options at ... read more

Robin Good - December 28, 2009
In 2010 online ad spending is expected to start recovering worldwide from the disruptive 2009 economic downturn. Analysts agree that the steady growth of social networks and online video along with the new opportunities created by behavioral targeting and real-time will have a positive impact ... read more

Robin Good - December 26, 2009

Online marketing is increasingly a critical element of anyone's communication strategy, as quality content, uniqueness and social media presence do not seem enough to guarantee a successful and sustainable online presence for anyone interested in it. Unless you understand also how to effectively leverage your different communication ... read more

Robin Good - December 23, 2009

Which ad revenue optimization technique should web publishers adopt to increase the value of their advertising space? In these challenging economic times, monetizing up to the last impression is a priority for everyone who has placed in the advertising revenue channel all of his eggs. But ... read more

PubMatic - PubMatic - December 4, 2009

Are you thinking about registering your own website domain name? Good idea, but are you aware of the many choices and variables at play when making this critical step? Selecting your appropriate website name, choosing the most appropriate domain extension, while making your most cost-effective choice ... read more

Daniele Bazzano - November 30, 2009

What are the current eBooks marketing trends? Why are content publishers still seeking how to effectively integrate eBooks into their sales strategy? In this article, content and media expert John Blossom, tries to outline a strategy for content producers that want to leverage the potential ... read more

John Blossom - Shore - November 13, 2009

Are you looking for professional video editing software tool? Do you want something more powerful than Windows Movie Maker? In this MasterNewMedia software comparison guide you will find the best professional video editors on the market. Inside the category "professional video editing", belong those video editing tools ... read more

Daniele Bazzano - November 9, 2009

Are you looking for a video editing software tool that will not empty your pockets? Do you want to spend less than $100, but still get more than basic video editing? In this MasterNewMedia comparison guide you will find the best consumer video editors on the ... read more

Daniele Bazzano - November 2, 2009

Which are the critical skills needed for today online successful journalists? What do you need to know and do to compete with bloggers and independent reporters springing up all around you? Right now, at the end of 2009, newspapers are buzzing around a report by the ... read more

Zachary M. Seward - Nieman Journalism Lab - October 28, 2009

Looking for more information about online ad networks and how they could help you increase your online ads revenues? In this MasterNewMedia guide, you will find the best resources, tips, strategy and advice to make better sense and understand how to use of online ad networks. ... read more

Daniele Bazzano - October 19, 2009

What is the future of music? A recent report quoted by the RIIA, says that "global music piracy causes $12.5 billion of economic losses every year". How can the music business change to survive? In the future of music there will be no CDs or MP3s. Music ... read more

Robin Good - October 16, 2009

What is the difference between uploading your video to typical video-sharing sites like YouTube or using instead one of the paid white-label video distribution services springing up here and there? Free video-sharing sites like YouTube, Viddler, DailyMotion and others have the advantage to be a no-brainer for ... read more

Robin Good - October 14, 2009

Do you need to convert your files to PDF? Are you looking for a free online solution to produce PDF documents wherever you are? Struggle no more. In this MasterNewMedia guide you can find the best free PDF conversion tools on the web. Online PDF conversion ... read more

Daniele Bazzano - October 12, 2009

Are you looking for a place to upload and share your PowerPoint presentations? Do you need partners and customers to see your latest idea without sending tons of e-mails? Are you trying to find out how to embed your PowerPoint presentation on your web site? Slide sharing ... read more

Daniele Bazzano - September 22, 2009

The reason for which I started MasterNewMedia was to help others take greater control of their lives. I wanted to be meaningful to others by helping them discover how to effectively leverage the uniquely powerful communication opportunities offered by the Internet. In full honesty, I really ... read more

Robin Good - August 26, 2009

Online content distribution services allow you to syndicate your content to other web publishers while improving your prestige, visibility and in some cases, even your end-of-month revenue. In fact, such content redistribution partners can be major publishing giants like USA Today, The New York Times, The ... read more

Robin Good - August 3, 2009

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