Independent Publishing - Articles Archive
from March 16, 2009 to January 12, 2009

To write a blog post when you are not connected to the Internet, offline blog editors are the official solution. With these tools you can easily write, edit, spell-check and manage the content of your blog even though you are not connected to the net. ... read more

Robin Good - March 16, 2009

How do you increase dramatically the number of users in your community? Building an online community is not as easy as it seems, but Matt Mullenweg, founding developer of WordPress, has some specific advice on how to effectively start-up your online community. People love to be part ... read more

Matt Mullenweg - BayCHI - March 11, 2009

Looking for a free service to host your first blog site? Doubtful about which hosted blogging service to choose? If you are still not ready to code and configure your blog by yourself or do not have the budget to hire a webmaster, a free hosted ... read more

Robin Good - March 9, 2009

Do you know what ad network defaulting, pass-backs and daisy-chaining are? Are you looking for solutions that would help you eliminate the serving of PSAs or empty ad slots on your web site? Unsatisfied with the amount of unmonetized ads even when leveraging multiple ad networks? Ad ... read more

PubMatic Team - PubMatic - March 4, 2009

Traditional media publishers have no clue as to how they are going to make revenues from online distribution and many of them, are quickly drying up their last reserves. As a matter of fact, as content media expert John Blossom reports in this article, many potential ... read more

John Blossom - Shore - February 25, 2009

Online Key Performance Indicators (KPI) are web metrics used to help an any Internet publisher define and measure progress toward achieving its communication and business goals. Identifying and selecting your key online performance indicators is a great strategy to measure the performance of your online business ... read more

Brian O' Sullivan - Google Conversion Blog - February 18, 2009

How can you create something so interesting that people will want to share it? Viral marketing strategy may help you find the answer to this one. Viral marketing is a marketing approach allowing a message to seemingly self-propel itself rapidly to an ever growing number of people, ... read more

Robin Good - February 16, 2009

If you're an online web publisher looking for some basic tips on how-to to produce your first Web-TV show, here is real world situation from which to grab some good advice. Producing a web tv show may appear to be pretty simple. You just grab your ... read more

Daniele Bazzano - February 5, 2009

Which camcorder is best when it comes to making videos for the web? What can you expect from the latest generation of digital camcorders that record on microscopic hard disks or on high-capacity SD memory cards? How good is the quality after you upload their videos ... read more

Daniele Bazzano - February 2, 2009

Media literacy encourages people to ask questions about what they watch, see, and read, as to provide you with the tools to evaluate, analyze, consume and create credible, trusted, verifiable information. In Part 2 (Part 1) of this in-depth guide, new media journalism researcher and ... read more

Dan Gillmor - Dan Gillmor: Blog - January 29, 2009

Do you buy into everything you read, or do you analyze, research, and question what you learn? Are you willing to start reconsidering the way you read and select your trusted news sources? Is a new media literacy really needed? You live in the era of information ... read more

Dan Gillmor - Dan Gillmor: Blog - January 28, 2009

How did I start with my professional web publishing career? What was I doing before? How did I get to name myself Robin Good from Sharewood? What do I see in the future of those wanting to find a way to leverage the Internet to do ... read more

Robin Good - January 27, 2009

Do you want to understand the metrics, mechanics, and levers of engagement required for effective viral customer acquisition? Many viral marketing approaches have been used over the years, but while they were able to capture large numbers of users, they proved ineffective because they failed to ... read more

Eric Ries - Lessons Learned - January 26, 2009

If you are trying to make your site more visible inside Google search engine result pages, here is a great set of Google-recommended tools to help you increase the findability of your site inside the SERPs. From proper indexing, to titling, link popularity, keyword analysis and proper ... read more

Julie Beckmann - Inside AdSense - January 22, 2009

It's now official: Online advertising rates for websites of all sizes and categories have gone through a significant decline in Q4 2008. If you had been wondering what you have been doing wrong to have your advertising revenues decline month after month, relax. It's not been your ... read more

Albert Madansky and Michele Madansky - PubMatic - January 21, 2009

The online video advertising market could not look any brighter according to the new LiveRail report for Q4 2008. During the past year, online video advertising has shown not to be affected by the global financial crisis, with average CPMs growing at an ever higher pace, ... read more

Niccolo Pantucci - LiveRail - January 20, 2009

Make tons of money online with my internet marketing secret formula! At one time or another you have probably already landed on a sales page claiming to be able to make you become another Internet millionaire only by reading and applying a few simple tactics, "anyone" ... read more

Enrico Madrignano - Web Marketing Forum - January 19, 2009

The celebrated openness of the Internet in which internet providers are not supposed to give preferential access or treatment to any Internet traffic keeps quietly losing powerful defenders. Internet providers are still free to sell higher-speed traffic and better overall service levels, but letting big companies like ... read more

John Blossom - Shore - January 16, 2009

What does it take to make it as a startup in the web 2.0 world? Does it matter whether you are a European company or a Silicon Valley one? Are the chances and opportunities the same? Just a month ago at LeWeb08, the two-day Paris event ... read more

Daniele Bazzano - January 13, 2009

In this article you'll find more than 30 cool WordPress plugins to customize and tweak the performances of your blog site. Do you want more SEO control, embed videos, or track your RSS feed subscribers? Here's some good stuff for you. There are many blogging platform out ... read more

Daniele Bazzano - January 12, 2009

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