Online Marketing: The Best 2009 Articles And Reports From MasterNewMedia

Online marketing is increasingly a critical element of anyone's communication strategy, as quality content, uniqueness and social media presence do not seem enough to guarantee a successful and sustainable online presence for anyone interested in it.

Photo credit: Andrey Frolov

Unless you understand also how to effectively leverage your different communication channels to reach out and deeply engage your audience, there is no amount of Flash graphics, storage space or bandwidth that can save you from a slow and painful doom.

Advertising, as we have come to know it in its standard intrusive and interruptive approach, it's rapidly and inexorably losing its power. Billions of dollars are moving away from display and banner ads and into the creation of highly valuable resources, content and in active, engaging communities, where the users themselves become your brand best marketing fans.

To find out what you really should be paying attention to, when it comes to online marketing and promotion, I have included in this curated collection, what I consider the very best and most interesting 2009 online marketing articles I have published here on MasterNewMedia.

 

 

 

Online Marketing: The Best 2009 Articles And Reports From MasterNewMedia

Viral Marketing Principles: Six Key Rules To Get Everyone To Talk About Your Idea

Viral marketing is a marketing approach allowing a message to seemingly self-propel itself rapidly to an ever growing number of people, just like a real virus would do. David Meerman Scott, author of "The New Rules of Marketing and PR" and of the about-to-be-released "World Wide Rave" books, shares in this video interview with me, his key principles to effective viral marketing.

by Robin Good - February 16th, 2009

 

How To Engage Customers For The Long-Term: Viral Marketing Loops

While a viral marketing strategy may initially be a good approach to reach your audience, there's much more you can do to keep the interest of your customers alive. And that's where "viral loops" come into place. Viral marketing loops allow you to acquire new customers in such an unobtrusive way it doesn't even looks like marketing or advertising at all.

by Eric Ries - January 26th, 2009

 

The Brand Ambassador Marketing Model Guide

The brand ambassador is a marketing model that employs trusted, credible personalities to promote and give greater visibility to its brand products. But outside of the traditional, big money advertising world, where famous actors or sport stars are utilized as "ethical" promotional promoters of unique events or services, the idea of a new kind of brand ambassador, a grassroots conceived-one, has yet to trickle down the marketing strategies adopted by successful companies.

by Robin Good - July 8th, 2009

 

Online Marketing: How To Win Your Customer Trust

How do you win your online customer trust, in a way that makes you feel good while satisfying your customer needs and expectations? Is it a matter of how loud you scream, of how easy it is to find it on major search engines or of how many people testify to your greatness? Probably none of these will do, but the answer is right in front of your nose, if you just look at how your physical world suppliers have done and continue to do it even when they have no online presence whatsoever.

by Robin Good and Daniele Bazzano - June 1st, 2009

 

Marketing Presentations: How To Plan And Deliver Memorable Online Demos

In the last few years I have attended so many boring and useless online demos, tutorials and web presentations for new tools that I have been asking myself how is it possible that while we create tools and technologies that provide such powerful means of communicating and distributing information, we behave like primitives when it is our turn to use them for serious commercial or educational purposes.

by Robin Good - June 17th, 2009

 

Online Marketing Strategy: Trust Economy And The Value Of Attention

With the growing amount of blog-based independent news, social media, real-time news streams, live collaboration tools, video and podcasts, Internet users are increasingly on the run. At the pace of a few minutes for each, people are jumping from conversations to entertainment to creating content and sharing it with no pause or break. Their attention is now the scarce resource, not the content, tools or services they are interacting with.

by Chris Brogan and Julien Smith - July 15th, 2009

 

How To Make Money Online? The Secret Is Revealed Without Selling You Anything

Make tons of money online with my internet marketing secret formula! At one time or another you have probably already landed on a sales page claiming to be able to make you become another Internet millionaire only by reading and applying a few simple tactics, "anyone" can use. Haven't you? And ever since you have been wondering if there is really a secret to be discovered to make fast money online.

by Enrico Madrigrano - January 19th, 2009

Originally prepared by Robin Good for MasterNewMedia, and first published on December 23rd, 2009 as "Online Marketing: The Best 2009 Articles And Reports From MasterNewMedia".

Photo credits:
Viral Marketing Principles: Six Key Rules To Get Everyone To Talk About Your Idea - Dmitry Bairachnyl
How To Engage Customers For The Long-Term: Viral Marketing Loops - arrow
The Brand Ambassador Marketing Model Guide - sgursozlu
Online Marketing: How To Win Your Customer Trust - bonsaigian
Marketing Presentations: How To Plan And Deliver Memorable Online Demos - Robin Good
Online Marketing Strategy: Trust Economy And The Value Of Attention - Phecsone
How To Make Money Online? The Secret Is Revealed Without Selling You Anything - Aspen Country