Online Marketing - Articles Archive
from April 1, 2010 to February 1, 2010

As you are increasingly submerged by an endless flood of information, online content curators may provide a new, valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or ... read more

Robin Good - April 1, 2010

A domain name is the unique label that defines who you are and what you do on the web, even before someone can see your web site. Your domain name is the very first thing a visitor or potential customer knows about your web site. The ... read more

Robin Good - March 29, 2010

Would you get excited if I told you that how to diagnose which actions will help ad pricing to leave the economic downturn in the rear view mirror? Are you interested in analyzing the latest online advertising trends by looking at last year data and see ... read more

PubMatic - PubMatic - March 26, 2010

In the age of social marketing, online forums are, next to Facebook, Twitter and your favorite social media network, an ideal natural outlet for marketing your content in an ethical, helpful and altruistic way. As online forums are an online destination used to meet, share ... read more

Elia Lombardi and Robin Good - PostRelease - March 24, 2010

Self-serve do-it-yourself advertising solutions make it possible for any web publisher to allow potential advertising customers to evaluate, buy and publish ads on their web pages without their intervention. It's like placing an ad-vending machine on your web pages, allowing who wants to advertise there to ... read more

Daniele Bazzano - March 22, 2010

Website usability testing is a troubleshooting methodology that helps you discover specific ambiguities, pitfalls or issues in your website design and interface that spoil the effective use, legibility and navigation of your web pages. If you want to improve the user experience on your website, in ... read more

Daniele Bazzano - March 15, 2010

Do top US corporations use social media? Is the business world leveraging new media technologies to engage customers? The answer is definitely positive according to a new research study on 2009 Fortune 500 companies and their use of social media tools, like blogs and Twitter and ... read more

Nora Ganim Barnes and Eric Mattson - University of Massachusetts Dartmouth - March 12, 2010

Online publishing is in many respects the new frontier for those who have a voice, a business, a desire to communicate or change things for the better. It potentially enables any individual connected to the net to be a two-way communication hub capable of sending out ... read more

Teemu Arina - Dicole - March 10, 2010

Website usability testing identifies a precise methodology devoted to uncover specific bugs, idiosyncrasies and ambiguities in the way that website design impacts the effective use, legibility, navigation, and user experience of your website. In this MasterNewMedia guide you can find the best free website usability testing ... read more

Daniele Bazzano - March 8, 2010

Does your online business use a disruptive innovation approach? In other words: have you ever considered getting a huge advantage over your competition by developing a business strategy that is a completely different way from what everyone else in your field does? Disruptive innovation is a ... read more

Paul Michelman - - March 4, 2010

Web widgets are tiny applications that allow you to easily distribute your content across other blogs and web sites, free of charge. Web widgets work just like YouTube videos: you can place a widget on your web site and let readers grab the embed code and ... read more

Daniele Bazzano - March 1, 2010

How do you build a personal brand around yourself? Can one really create a business online simply by sharing her knowledge online? A couple months ago I was invited by Nokia to join, together with Teemu Arina, a discussion and review session with their online publishing and ... read more

Teemu Arina - Dicole - February 26, 2010

What is real-time online ad bidding? Is this really an additional opportunity for web publishers to better monetize their ad inventory? Real-time bidding is a new, emerging feature of online advertising optimization technologies aimed at increasing the value of ad impressions by targeting users dynamically and ... read more

PubMatic and Bennett Zucker - PubMatic - February 24, 2010

Although many web publishers consider email newsletters an old-fashioned way to update their readers and customers, in my opinion, email messages remain THE most familiar, intimate, direct and effective way to communicate with anyone you know. As such they represent one of the most powerful means ... read more

Daniele Bazzano - February 22, 2010

Viral media is a flawed way to think about distributing content through informal or "ad hoc" networks of consumers and the harsh reality is that advertisers completely fail to understand the process whereby a content is redistributed over the web. Thus, and in sharp contrast with ... read more

Henry Jenkins, Xiaochang Li, Ana Domb Krauskopf with Joshua Green - Convergence Culture Consortium - February 19, 2010

Email distribution and newsletter mailing services are among the best and most utilized email marketing tools available out there. They allow you to get in touch with your audience in a direct and intimate way trough autoresponders, direct messages, and any type of newsletter format that ... read more

Daniele Bazzano - February 15, 2010

Online ad pricing and advertising trends for 2009 showed an encouraging recovery from the economic downturn that hit publishers in 2008. Throughout 2009 ad pricing had been steadily growing till reaching the top in December 2009, where ad prices were even higher than pre-recession. The PubMatic ... read more

PubMatic - PubMatic - February 12, 2010

Communicating via email in a direct, intimate and informal way remains one of the best ways to market and promote your content, services and products online. This is why the most effective online businesses still rely on crafting quality newsletters and email updates to keep their ... read more

Daniele Bazzano - February 8, 2010

What future and opportunities for online news? "After more than five years of Wikipedia building both its content and its brand as a "go-to" source for freshly updated topic-oriented content that dominates search engine results, it dawns on some folks in the news business that perhaps ... read more

John Blossom - Shore - February 6, 2010

To organize, coordinate, promote and manage live events, whether physical or online, there is a new emerging set of web-based event management tools that can truly help and augment your communication and marketing efforts. But how do you choose among all these services which one is ... read more

Daniele Bazzano - February 1, 2010

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