Online Marketing - Articles Archive
from September 7, 2010 to April 9, 2010

The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just for the sake of ... read more

Robin Good - September 7, 2010

Where can you find royalty free music? As you probably know, it is illegal to use copyrighted commercial music when publishing video clips online. For example, YouTube has developed a copyright-protection system that immediately detects unlicensed uses of copyrighted music tracks inside videos published online and ... read more

Daniele Bazzano - August 31, 2010

What does it take for open business models to become an economy of the Commons? What are the pros and cons of a system based on peer production? How do open business models compare with the traditional economic system based on intellectual property and copyright? I have ... read more

Robin Good - August 19, 2010

Video encoding is the science of codifying the bits of data that make up a digital video recording into a unified whole according to a set of specific standards and parameters. If it sounds techy, it should. In simpler words, video encoding is the process of ... read more


If you want to start selling a physical or digital product on the Internet, there are now a growing number of online services that make it very easy for you to create an online store in minutes. You, set the price, and these services take care ... read more


"How do I mobilize my website?" is probably a question you have already started asking. But after the initial curiosity, you have not found yet the time to think seriously about when and how you are going to convert your web site or blog into a ... read more


Did you know that if you already have a personal profile Facebook page and want to create another one for your company you can't? Businesses on Facebook are supposed to have a Fan Page, not a Personal Page! Yeah, and it is official: go check out ... read more


What is viral marketing? What are the characteristics of an effective viral marketing campaign? What does it take to produce content that flies on the wings of spontaneous word-of-mouth promotion? In this MasterNewMedia guide on viral marketing you can learn and understand the basic principles, foundations ... read more


Colleges and universities in North America continue to increase their adoption and large scale use of social media technologies, outpacing both Fortune and Inc 500 on the blogging front. Besides using these to augment and extend their overall communication, learning and student support services, educational institutions ... read more

Nora Ganim Barnes and Eric Mattson - University of Massachusetts Dartmouth Center for Marketing Research - July 8, 2010

What is social media? Is it a strategy or a tactic? You cannot just gather fans on Facebook one day, send messages on Twitter the next and start commenting on YouTube and Linkedin in between, hoping that this is the way you can get social media ... read more

Robin Good - June 10, 2010

"Social media is a strategy, not a tactic". You cannot just jump on the social media bandwagon opening accounts here and there, without having a clear objective to reach and a specific path to follow. The result will be only more time spent on social media ... read more

Robin Good - June 2, 2010

If you haven’t heard the news lately, a new technology war has seen the light, and this time the two main fighters are Apple and Adobe, owner of the almost ubiquitous Flash playback video technology used across the web to play video clips. The key argument ... read more

Enrique Serrano - - May 27, 2010

Has your web server enough bandwidth to meet your readers requests? Would you know if your hosting provider is a bit sloppy and if it lets your site become inaccessible to the public, even if only for a few minutes? How do you find out if ... read more


A new type of web content war has just begun. On one side "apps", like those you can download on your iPhone, which deliver enhanced web content and specific tools / services, and on the other, search engines, still the preferred venue to discover information, news ... read more

John Blossom - Shore - May 21, 2010

Which are the top content distribution strategies for an online publisher? In this in-depth report authored by new media and future trends analyst Ross Dawson, you can find a thorough analysis of the present online content distribution paradigm as well as a set of useful guidelines ... read more

Ross Dawson - Ross Dawson Blog - May 13, 2010

To create, host and manage large-audience webinars and online events, there are a number of web conferencing tools that can help you deal efficiently with hundreds of participants. But how do you choose among all these services which one is best for you? In this MasterNewMedia ... read more


Just a few weeks ago I met for the second time Andrea Vascellari, a young European digital entrepreneur who helps out companies around the world find their ideal online marketing strategy. Andrea, who is Italian born but who lives in Finland and has clients from Latin ... read more

Robin Good - May 5, 2010

It's time for any online business to look at customer service as one of the very key, strategically critical components, if not the key differentiator of any effective online marketing strategy. Photo credit: Clipart Why will customer service become so incredibly important for your future online business strategy? ... read more

Joseph Jaffe - Change This - April 15, 2010

Private label video publishing services allow professional web publishers to move beyond zero-cost video sharing sites like YouTube and onto video distribution services which guarantee faster transcoding, HD video quality, the option to schedule both VOD and scheduled programming, CDN-based distribution, ad management and integration as ... read more

Robin Good - April 12, 2010

How are publishers going to monetize online content in the future? With the launch of the iPad, Rupert Murdoch still picking on Google and positive signs of recovery from the economic recession, the discussion on online content is hotter than ever. With some revenues back in their ... read more

Robin Good - April 9, 2010

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