Looking for some cool online marketing tools? Thanks again to my ongoing collaboration with Italian future-looking magazine 7thFloor for which I have been producing a small multi-part content section called "Yellow Pages for explorers and innovators", I am bringing to you the extended and upgraded version of a small collection of useful online marketing tools I have selected for their latest issue.

Photo credit: Leong Kin Fei

Re-edited and expanded from the original seven marketing tools collection appearing on 7thFloor n.12, the one that follows is my own, up-to-date, personal list of cool internet marketing tools that I use regularly to do my own marketing, analysis and promotion work on the net.

Here my favorites:

Cool Internet Marketing Tools

One of the seven marketing strips appearing on the last issue of 7thFloor and showcasing my suggested tools - 7thfloor is an Italian print magazine

by Robin Good

1) Market Analysis

Google Keyword External Tool
Identify niche relevance and advertising keywords volume and cost by using Google's own data.

2) Audience Measurement

Photo mashup credit: SiliconValleyWatcher - Mediaspehere

• Google Trends for Web Sites


• Alexa


• Compete


• Quantacast

3) Web Site Evaluation

Website Grader
Find out how effective your web site is without having to get a consultant. It's not infallible but it gives you good indications of where you need to work.

4) Ad Placement Testing and Optimization

Google Website Optimizer
Test, measure and identify best working ad formats and optimal ad placement solutions.

5) Real-Time Web Traffic Measurement

Woopra
Track web site visitors in real-time and interact with them live.

6) Keyword Research

Photo credit: Chiefingredient

Wordtracker
Search, compare and identify relevant and in-demand keywords for any product or service market niche.

7) Ad Serving Optimization

• Pubmatic


• Rubicon Project


• Direct Media Exchange

Serve automatically best paying ads on your site automatically selected from all the top international ad networks.

8) List building - Email distribution

Aweber
List building and email newsletter distribution.

9) Technical Issues Preventing Site From Having Greater Visibility

Google Webmaster Tools
Outstanding toolkit to analyze site issues and problems that may limit visibility on major search engines as well as excellent data about your site content and visitors preferences. Invaluable.

10) Spread Your Content Reach

uberVU
uberVU is a web-based service that allows you to publish all of your content including text articles, audio, video and comments from one central dashboard. uberVu is for all of your content what Tubemogul and HeySpread are for your videos. (Thanks to Juan Pablo Lanteri who recommended it to me via one of the best informal marketing tools around: Twitter.)

And You?

Originally written by Robin Good for 7thFloor - edited, revised and expanded edition for Master New Media