Online Marketing - Articles Archive
from March 7, 2007 to November 28, 2006

Looking for AdSense Alternatives? Here is a reference guide to the most interesting alternative solutions to monetizing your online content with contextual ads. Google AdSense is one of the most popular ways to monetize your blog, but there are times when it is worth considering the alternatives. ... read more


Can you make money online by publishing your own blog? This is a question I get asked a thousand times from a thousand different people. Truth is, you can be your own boss, if you are willing to sacrifice a guaranteed salary and a no-worries job ... read more

Robin Good - February 28, 2007

Google Website Optimizer is a new, free tool designed to provide online marketing managers and web advertising specialists with all the tools needed to carry out effective conversion testing on their site. This means that any webmaster or blogger who has a strong interest on how the ... read more

Michael Pick - February 26, 2007

The very broad and pervasive emergence of web-based image sharing marketplaces (such as photo sharing sites and online free photo archives) has rapidly revolutionized the traditional photo agency market making it increasingly difficult for the many small picture and photography agencies to compete with the many ... read more

Robin Good - February 22, 2007

How to create your own online store and sell selected products from your site: from affiliate marketing to integrated drop-shipping - A Mini-Guide. "Drop-shipping is a type of retailing where the retailer does not keep goods in stock, but instead passes the customer's order and shipment details ... read more

Michael Pick and Robin Good - February 20, 2007

The time has come for the evolution of an advertising platform, "giving entrepreneurs, advertisers and publishers of all sizes the infrastructure and tools for creating customized online advertising networks". With these new distributed advertising platforms, "network builders can define, assemble, merchandise and manage new, highly-targeted advertising ... read more

Michael Pick and Robin Good - February 19, 2007
Delivering and tracking effective e-learning content is an essential part of many companies daily workflow, and there are no shortage of services offering solutions to this problem. Not all of them offer an easy way to integrate your existing training materials with the need to monitor ... read more

Michael Pick - February 15, 2007

Are you a videomaker, an independent video producer or a web publisher interested in monetizing your video based content? While here at Master New Media I have recently showcased some of the most interesting ways to monetize online video content, I have to admit that the ... read more

Michael Pick - February 13, 2007

Nonetheless many discount blogs and small independent news sites as possible instruments for content monetization, most such critics are stuck into an old and intellectualized notion of what blogs and one-person web sites should be about. There is no law or tacit agreement among online publishers ... read more

Livia Iacolare and Robin Good - February 11, 2007

“The problem is that “brand” will always be about the impression companies want to make, and are by their nature an ‘inside-out’ proposition — a company figures out its brand and what it means, and does what it can to communicate or otherwise impart that message ... read more

Peter Merholz - Peterme - February 7, 2007

The audience has left the seats and it won't be told to sit back down again - armed with the tools of easy online video publishing, new media audiences are giving new fuel ad interest to fast growing area of consumer generated video. The explosion of ... read more

Robin Good - January 31, 2007

Today, if you want to communicate effectively, whichever is your medium of choice, you must understand and leverage the power of visual communication. The more you understand the logic and principles that direct effective communication the more you can leverage the fascinating new digital image ... read more

Robin Good - January 24, 2007

Product placement presents consumer products, brand names and locations to film and television production teams for inclusion in their projects. The goal is the one of raising brand awareness while selling the idea to movie production houses as a "clever" way to reduce their costs while ... read more

Robin Good - January 9, 2007

Social media defined the last year of developments across the web, with social bookmarking, news, networks and community blogging rising into the ascendant. The web has transformed itself, moving forward from one-way, static communication into a sphere dominated by democratic, peer-driven content unfolding in a ... read more

Michael Pick - January 4, 2007

Online video, Internet television, IPTV and grassroots independent video publishing will indeed be some of the fastest moving new media sectors. All of them will see further changes, unpredicted disruptions and innovation, and lots of new fascinating video publishing tools and content opportunities during 2007. This ... read more

Robin Good - January 1, 2007

Corporate Web sites may not push out awesome viewership statistics compared to many media sites, but the data coming out of recent research is pointing to direct communications with online audiences providing multiples more impact on their bottom lines than media-based advertising. Online media companies are likely ... read more

John Blossom - Shore - December 27, 2006
Web presentation applications have really moved forward in 2006, but there are few contenders that challenge the excellent SPresent in terms of the ability to create powerful flash presentations online in a matter of minutes. With a rich feature-set that steps up to PowerPoint and doesn't ... read more

Michael Pick - December 25, 2006

A blog is constantly evolving, growing and developing. Bloggers are looking for new and better software, exciting and innovative information to post and for new links to increase their presence on search engines. As we have reported in the first part of this research, the bloggers ... read more

Nora Ganim Barnes - University of Massachusetts Dartmouth - Center for Marketing Research - December 6, 2006

As major media consolidation deals bring more and more publishing houses into private hands, the challenges of converting these properties that can respond to the needs of niche markets are becoming more acute. Combining infrastructure and staffs cannot be the only factor leading to more success ... read more

John Blossom - Shore - November 29, 2006

Blogs will make or break your business. They have the power to disseminate information and host global conversations on any topic. Every publication from Business Week, Forbes, and the Wall Street Journal to online white papers from Marqui warns businesses that blogging is not an optional ... read more

Nora Ganim Barnes - University of Massachusetts Dartmouth - Center for Marketing Research - November 28, 2006

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