Online Marketing - Articles Archive
from January 27, 2005 to December 7, 2004

If there was a small, entrepreneurial company to which to award my highest score for designing and executing a truly effective, cutting-edge, value-adding, and ethical online marketing strategy, that company would have to be Sharon Housley's one. Photo credit: Oleksiy Petrenko Sharon is one among three partners making ... read more

Based on a book review by Eli Singer, of The Naked Corporation. Free chapter download here "In a world of instant communications, whistleblowers, inquisitive media, and Googling, citizens and communities routinely put firms under the microscope. Photo credit: Marcin Tusinski To collaborate effectively, companies and their business partners have ... read more

Released as a public beta this past weekend, eXeem is a new Peer-To-Peer (P2P) file sharing program that uses a similar download and upload component as BitTorrent. In less than 3 days, nearly 200,000 people have downloaded eXeem. The company behind eXeem is Swarm Systems, the ... read more

Released yesterday, the Google Index Notification (GIN) tool lets you keep track via email of what specific pages Google has indexed on your site. Free to download, GIN shows you precisely which Web pages are actually being indexed by the Google spider and notifies whoever you ... read more

Following up on his recent coverage about OmniScope and its upcoming, lightweight, Flash-based counterpart FeatureFinder, Robin Good has just made his audio interview available with Edward Forbes, managing director of Iokio. The interview was held last week. Omniscope 3-step approach from data to visualization By listening to this ... read more

Being able to measure, quantify and analyze in depth the number of subscribers, clickthrough rates and channel preferences (when you have, like I do, many RSS feeds covering different content categories), is of vital importance for any online publisher producing and wanting to monetize RSS feeds. But ... read more

No more banner ads. In the coming weeks I will be finalizing my full overhaul of advertising banners. Never my favorites, I have been using them to bring in some income only on the Kolabora.com site, where you can still see a few. But starting February 2005, ... read more

Robin Good chose an excellent topic for his debut today on the prestigious Corante EventLab blog, joining contributors like Alex Williams, Tim Bourquin, Gregory Narain and Eric Rice. Robin's article, titled "From e-Book To x-Event", may be read as a sequel to the audio interview just ... read more

Online (and offline) events should not be confined anymore to the physical time-space of when and where the event actually occurs. Photo credit: Gavin Whitmore New media technologies, communication, collaboration, presentation and content delivery and distribution technologies provide multiple and complementary pathways to extend events' reach, duration ... read more

Do software vendors benefit in the long-run from offering unlimited free trials of their tools? How influential is word-of-mouth reputation in promoting sales compared to advertising? Photo credit: Jorge Del Toro How can live, physical events best be recorded, enhanced and transformed into valuable digital packages, extending ... read more

Interactive TV (iTV) is widely available in the UK, but much less widespread in the rest of the world. Photo credit: Brian Alexander On the European continent the authorities and operators are still staggering over international guidelines and regulations and seemingly insurmountable obstacles like choice of platform ... read more

To be successful online you need to have constant feedback of how you are performing, who is linking to you, how the search engines treat your site and whether your server hasn't had any hiccups recently. More than these, in order to determine which advertising and ... read more

Transforming the creation of explicit content metadata from an isolated, professional activity into a shared, communicative activity by users, is an important development that should be explored and considered for future development of large repositories of digital content. Photo credit: Justin Bird True: Its uncontrolled nature is fundamentally ... read more

Want to know who are the paying Google AdWords advertisers connected to any keyword/keyphrase? Try Google Sponsored Links! By typing any keyword/keyphrase Google Sponsored Links will spit out a clear list of text-only ads from all Google advertisers that have paid to be displayed when they keyword ... read more

"Can we create an advertising model that has all the benefits of paid search and at the same time values the relationship between publisher and audience?" Photo credit: Daniel V. Technology Review carries another great article covering this time the fascinating future of publisher-driven ad-selection I have ... read more

In a highly informative nine-page report published today by Technology Review and entitled "What’s Next for Google", technology writer Charles H. Ferguson reports about the likely strategies, possible outcomes and far-reaching risks that the impending battle between Microsoft and Google for search dominance may bring about. He ... read more

Just this evening, the RSSTop55, my directory of RSS search engines and directories where to submit your feeds, has added its 101st resource. screenshot from the RSSTop55 The RSSTop55 keeps growing, and the number of good news on this front are not going to end up here. ... read more

As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. This is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that this new feature now works in ... read more

"You people should be ashamed of yourself! I did not ask to have 3 pop ups come across my screen when I visit you. I do not visit singles sites, and I don't want to add 4 inches to my penis. As a matter of fact, ... read more

Will bloggers ever be able to make a living from blogging? This is a question that is almost as old as blogging itself and the Blogosphere's self-elected elite continues to debate whether blogging 'should' or 'could' provide long-term sustainable revenues for their owners' efforts. Photo credit: Joe ... read more