Online Marketing - Articles Archive
from October 8, 2005 to June 19, 2005

Keyword research using Wordtracker can be the cornerstone of an effective online marketing strategy, and a recently-released ebook details how to best use the software to its full potential. Compiled from articles by several online marketing experts including Robin Good, the guide discusses how the unique ... read more

Robin Good - October 8, 2005

Yahoo has just announced that the beta version of its new Yahoo! Publisher Network is finally available. The YPN is Yahoo competitive reply to the wide dominance Google AdSense for the delivery and distribution of the Long Tail of ads. That is advertisements from small and ... read more

Robin Good - Yahoo Publisher Network - October 4, 2005

Here again today, like every Sunday, my selection of new media picks selected from all those greart new resources and tools that I have seen pass in front of my eyes but for which I have not had enough resources and time to create a specific ... read more

Robin Good - October 2, 2005

New media options have inundated consumers in recent years, and with so many entertainment and communication technologies available, consumers are harder to reach. In this new environment, old marketing strategies are rapidly becoming much less effective and in some cases, obsolete. Consumers are no longer tolerating "interruptive" ... read more

Kevin C. Borgia and Robin Good - SMLxtraLarge - September 28, 2005

Ads are nothing else but information devoted to promote, market, sell or provide specific information about a product, service, commercial event. Our brain processes ads as another information block. On the other hand our brain has also learned that ads need extra processing for useful application, as ... read more

Robin Good - September 23, 2005
James Torio has recently taken on the challenge to write about blogs and media phenomenon they represent: blogs are social change tools, business venues, support and development instruments, wonderful marketing channels, gateways to innovative learner-centered education and peer-review journals for a new media world in which ... read more

Robin Good - September 16, 2005
As reported by SearchEngineWatch, Google has just introduced its long awaited blog search service, becoming the first major search engine to offer full-blown blog and feed search capabilities. "While Google web search has allowed you to limit results to popular blog file types such as RSS ... read more

Robin Good - Chris Sherman - Search Engine Watch - September 14, 2005
"...blogs do have a specific role to play in the online advertising mix. Advertisers should look to blogs as a way to organically grow trends by leveraging the role of bloggers as peer influencers. By associating their message with the blog’s image, advertisers can legitimize new ... read more

Jon Gibs - Senior Research Manager - Nielsen//NetRatings - August 31, 2005

MasterNewMedia, Robin Good's own mini-network of information sites, makes today one further little step in expanding its reach and accessibility to all those who are searching for news, tools and ideas on how to communicate more effectively with new media technologies while finding innovative ways to ... read more

Robin Good - August 25, 2005

Prompted by the business prospect of a coming search market valued at $ 18 billion in the next five years (source: Safa Rashtcy - Piper Jaffray) and following the recent technology announcements in personalized collaborative search made by Yahoo (My Web 2.0) and Google (My Search ... read more

Robin Good - August 23, 2005

New media picks of the week is my weekly basket of tasty new media resources, online tools and new software tools I think are worth your attention. Try for yourself, download, install and learn some pretty interesting things with these great new resources and tools. Here is ... read more

Robin Good - August 21, 2005
"In 2002, Professor Benkler published a seminal essay with the provocative title "Coase's Penguin, or Linux and the Nature of the Firm." In Coase's Penguin Professor Benkler states that for decades we have lived with two major ways in which individuals organize economic production: ... read more

Irving Wladawsky-Berger - August 19, 2005
Robin Good Latest News is now listed at position 167 in the Top500 published by Feedster online. For me, as the executive editor of this content, this is probably the greatest reward that could be desired. Even more so, when this popularity shows my content to ... read more

Robin Good - August 16, 2005

Last night Google switched on what may be a feature marking an historical evolutionary point in the evolution of the most popular Internet search engine. Within the Google Personalized Home Page facility, Google has in fact activated a full RSS aggregator, capable of bringing together on your ... read more

Robin Good - July 27, 2005

If you have been wondering how to further improve your visibility and exposure through Google and the other major search engines, here is some insider information that can help a great deal in this direction. This newly published online resource publishes 118 positive and negative SEO factors ... read more

Robin Good - July 26, 2005

Sometimes the best resource of all is to just stop, pull together all of your findings, and see how to integrate them in an effective way in your daily workflow. Intelligent research and experimentation on the cutting edge requires also having time to slow down and learn ... read more

Robin Good - July 22, 2005

To build effective and lasting online popularity there is nothing better than publishing good quality content on a systematic basis. That is what I and many others have been doing. Yes, you can augment this fundamental requirement by submitting your content to major directories, making sure ... read more

Robin Good - July 9, 2005

You may have already heard or read about Google's latest patent application regarding "information retrieval based on historical data", but if you're like me, you probably didn't bother to read it all. Patents are not easy to read, that's for sure! I had skimmed ... read more

Robin Good - June 24, 2005

To effectively deliver a PowerPoint presentation or screen recording on the Web, the traditional means of converting individual slides to GIF and JPG image files is not effective anymore. It is cumbersome, it takes time, it forces you into a fixed screen resolution, it pushes accepting compromises ... read more

Robin Good - June 20, 2005

According to breaking news reports that have appeared in the last few hours on Reuters and on the Wall Street Journal, Google is likely planning to become your next PayPal. PayPal is the most popular digital payment system available online (over 70 million accounts can send ... read more

Robin Good - June 19, 2005

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