August 31, 2005
Blogs Role In Online Advertising Mix
"...blogs do have a specific role to play in the online advertising mix.Advertisers should look to blogs as a way to organically grow trends by leveraging the role of bloggers as peer influencers.
By associating their message with the blog’s image, advertisers can legitimize new trends they are hoping to promote to a niche audience.
”
Jon Gibs - Senior Research Manager -
Reference: Nielsen//NetRatings [ Read more ]
Reference: Nielsen//NetRatings [ Read more ]
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