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Do top US corporations use social media? Is the business world leveraging new media technologies to engage customers? The answer is definitely positive according to a new research study on 2009 Fortune 500 companies and their use of social media tools, like blogs and Twitter and authored by Nora Ganim Barnes and Eric Mattson.
Photo credit: Kheng Ho Toh and Dmitriy Shironosov
Each year Fortune Magazine compiles a list of the largest US corporations, which are named the Fortune 500 given their size and wealth. Due to the hugely influential role that these companies play in the corporate world, studying their use of new media technologies offers valuable insights into the future of social media communication technologies and approaches.
That is why every year, Nora Ganim Barnes and Eric Mattson take Fortune 500 companies as a testing ground to analyze the use of blogs and Twitter inside the corporate world.
In their latest report, published here, these are their reported highlights:
What emerges from this research is the steady adoption of blogs and the explosive growth of Twitter among Fortune 500 companies, which emphasizes the increasing importance of social media inside the business world.
Specifically, this report suggests that Fortune 500 companies leverage social media technologies like blogs and Twitter as a mean to:
Given that Fortune 500 companies stand as an established model for business success, it is indeed strategically critical for you to examine the data inside this report and extract valuable, solid insights that may help you develop an effective social media marketing strategy.
Online publishing is in many respects the new frontier for those who have a voice, a business, a desire to communicate or change things for the better. It potentially enables any individual connected to the net to be a two-way communication hub capable of sending out information and equipped with technologies to listen and respond. But to transform such revolutionary opportunity into a truly effective marketing vehicle, or into a 
Website usability testing identifies a precise methodology devoted to uncover specific bugs, idiosyncrasies and ambiguities in the way that website design impacts the effective use, legibility, navigation, and user experience of your website. In this MasterNewMedia guide you can find the best free website usability testing tools available out there.
Heat map of MasterNewMedia homepage created with Feng-GUI
Website usability testing is indeed a critical component of any effective online publishing strategy. 
Does your online business use a disruptive innovation approach? In other words: have you ever considered getting a huge advantage over your competition by developing a business strategy that is a completely different way from what everyone else in your field does?
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Disruptive innovation is a term used in business and technology literature to describe innovations that improve a product or service in ways that the 
Web widgets are tiny applications that allow you to easily distribute your content across other blogs and web sites, free of charge. Web widgets work just like YouTube videos: you can place a widget on your web site and let readers grab the embed code and redistribute your content with a few clicks. In this MasterNewMedia guide you will find the best tools and services to create a widget for 
How do you build a personal brand around yourself? Can one really create a business online simply by sharing her knowledge online?
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A couple months ago I was invited by Nokia to join, together with Teemu Arina, a discussion and review session with their online publishing and social media teams focusing on how to improve and steer the future strategy and direction of Nokia online communication strategy.
This 
What is real-time online ad bidding? Is this really an additional opportunity for web publishers to better monetize their ad inventory?
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Although many web publishers consider email newsletters an old-fashioned way to update their readers and customers, in my opinion, email messages remain THE most familiar, intimate, direct and effective way to communicate with anyone you know. As such they represent one of the most powerful means to create and share value online and one of the few effective methods to start the "conversations" we keep hearing more and more about 
Viral media is a flawed way to think about distributing content through informal or "ad hoc" networks of consumers and the harsh reality is that advertisers completely fail to understand the process whereby a content is redistributed over the web. Thus, and in sharp contrast with what they claim, advertisers are completely clueless about how to build a viral marketing campaign and completely ignore what metrics should be deployed to 
Email distribution and newsletter mailing services are among the best and most utilized email marketing tools available out there. They allow you to get in touch with your audience in a direct and intimate way trough autoresponders, direct messages, and any type of newsletter format that can be used to market your ideas, or your online product or service. In this MasterNewMedia guide you will find the best commercial newsletter 
Online ad pricing and advertising trends for 2009 showed an encouraging recovery from the economic downturn that hit publishers in 2008. Throughout 2009 ad pricing had been steadily growing till reaching the top in December 2009, where ad prices were even higher than pre-recession.
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The PubMatic Ad Price Index 2009 states a 111% increase from the last quarter of 2008 to the last months of 2009. But which 
How can online journalists improve their design, usability and content creation skills? In this MasterNewMedia report journalist Eric Ulken shares some valuable insights on what online journalists can learn from web interaction designers to improve the way they create, layout and distribute their content.
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Usability and design should always be major concerns when you decide to post or share content on the web. But what if you 
Communicating via email in a direct, intimate and informal way remains one of the best ways to market and promote your content, services and products online. This is why the most effective online businesses still rely on crafting quality newsletters and email updates to keep their fans and customers updated, entertained and happy. In this MasterNewMedia guide you will find the best free email newsletter distribution and mailing services available 
What future and opportunities for online news? "After more than five years of Wikipedia building both its content and its brand as a "go-to" source for freshly updated topic-oriented content that dominates search engine results, it dawns on some folks in the news business that perhaps there is a business model in there somewhere."
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Content media expert, and Content Nation author John Blossom, analyzes AP recent moves and where 
To organize, coordinate, promote and manage live events, whether physical or online, there is a new emerging set of web-based event management tools that can truly help and augment your communication and marketing efforts. But how do you choose among all these services which one is best for you? In this MasterNewMedia guide you will find out which are the best web-based event management tools out there and what characterize 
Is online collaborative writing the recipe to change the academic publishing process? Are blogs and wikis going to subvert the way academics publish and distribute their work?
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Academics have long operated within a system of peer reviewed scholarship. The research process is seen as incomplete until a group of anonymous experts has commented on and approved a paper prepared according to specific criteria. Only then can the work 
Social television is an emerging new media term used to refer to a new form of television technology that supports and integrates social interaction, recommendations, ratings, reviews and interactive participation among viewers via text chat, audio or even video-conferencing.
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While the social element of TV is not new, the term social TV is relatively new and used to describe a new breed of TV services that integrate other
Last updated - 20:28 Rome
Google's Apps suite for domain owners and businesses has finally received some star treatment with the launch of the Apps Marketplace. Which Google-friendly apps are free, worth the cost, and entirely useful? These 10 are definitely worth a look.
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When the well-respected open source advocate Chris Messina announced he was joining Google in January, many folks were concerned that his being absorbed in to the big company Borg would mean a cessation or redirection of some of his projects targeting the ...
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What primary URLs do you give out these days? Do you send people to your blog, Twitter, Facebook or your company site? How has this changed in recent years? You may have them all on your card but I bet there's one or two that you prioritize.
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We understand that when showing ads on your site, there may be a few you'd like to prevent from appearing. There are a number of ad control and filtering tools in your AdSense account, which we've listed below to help you determine which ones ...
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There are countless ways to track your brand on social media. Simple methods include using Twitter search and Google Alerts; more elaborate tools include Radian6's newly announced Engagement Console, which will scour numerous social platforms for any ...
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Glass-half-full and glass-half-empty types, prepare to be split. New stats from Nielsen indicate that February of 2010 was a great month for the online video industry compared to February of 2009. Last month was a little bit rotten compared to January ...
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Are you valuing all keywords equally, assuming they all offer the same benefit to your paid search campaign? That may be a mistake. Here's a cautionary tale that shows you how to assign appropriate values to keywords based on their role in the ...
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MySpace has taken a bold step and put a large quantity of bulk user data up for sale on startup data marketplace InfoChimps. Data offered includes user playlists, mood updates, mobile updates, photos, vents, reviews, blog posts, names and zipcodes.
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As social media marketing becomes more widely practiced, the questions of the day are less frequently focused on the benefits of social media and more often focused on its implementation. Justifying social media to superiors is no longer the marketer’s ...
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Last August, we wrote about Lunch.com, a reviews site that’s setting out with the goal to make the world a better place by changing the way people think about each other (as I wrote then, it’s a pretty lofty goal). Today, the company is launching a new ...
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Did you know that a majority of users surveyed feel that having information in their own language was more important than a low price? Living in a non-English-speaking country, I've seen friends and family members explicitly look for and use local ...
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Search engine optimization (SEO) is a specialty that is intricately woven into many other disciplines: website design / development, information architecture, copywriting, website usability, analytics and conversion analysis, etc. Successful SEO hybrids ...
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Do you know when your Windows machine becomes a hog? What can you do in such frustrating situations? Before you start formatting your PC for the nth time, read on.
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US marketing executives were much more optimistic about the economic outlook in February 2010 than they were the year before, when the recession was in full swing, and many were planning to increase budgets, according to the "Marketing Trends Report ...
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Over the past couple days, we've been able to put together a decent picture and identify some knowledge gaps and points of confusion for many would-be social media experts. But first, let's address why some of the RWW staff - and many of our ...
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26 percent of US consumers watch TV programming online more than once a week, according to a new report from In-Stat titled "OTT Video Platforms, Devices, and Consumer Expectations." And more and more of these consumers watch online video in the ...
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The fight for free access to information is being played out to an ever greater extent on the Internet. The emerging general trend is that a growing number of countries are attemptimg to tighten their control of the Net, but at the same time, increasingly ...
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Aol launched Lifestream, a social aggregator and publisher, as part of their AIM platform at TechCrunch50 Last Fall. Since then it has gained nearly 2 million users, say AOL. Based on that success Aol is now launching Lifestream as a standalone product at ...
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What sites send Bing the most traffic? Here's a surprise. According to Hitwise, Google is Bing's fourth largest referring source. Below are the top five sites that drive traffic to Bing, or "upstream" to Bing, as Hitwise calls it.
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When it comes to AdWords, Google says to create separate, mobile-focused campaigns so you can optimize keywords, ad text, and landing pages for people using mobile devices. Google shared an interesting case study this week looking at Razorfish's ...
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