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Do top US corporations use social media? Is the business world leveraging new media technologies to engage customers? The answer is definitely positive according to a new research study on 2009 Fortune 500 companies and their use of social media tools, like blogs and Twitter and authored by Nora Ganim Barnes and Eric Mattson.
Photo credit: Kheng Ho Toh and Dmitriy Shironosov
Each year Fortune Magazine compiles a list of the largest US corporations, which are named the Fortune 500 given their size and wealth. Due to the hugely influential role that these companies play in the corporate world, studying their use of new media technologies offers valuable insights into the future of social media communication technologies and approaches.
That is why every year, Nora Ganim Barnes and Eric Mattson take Fortune 500 companies as a testing ground to analyze the use of blogs and Twitter inside the corporate world.
In their latest report, published here, these are their reported highlights:
What emerges from this research is the steady adoption of blogs and the explosive growth of Twitter among Fortune 500 companies, which emphasizes the increasing importance of social media inside the business world.
Specifically, this report suggests that Fortune 500 companies leverage social media technologies like blogs and Twitter as a mean to:
Given that Fortune 500 companies stand as an established model for business success, it is indeed strategically critical for you to examine the data inside this report and extract valuable, solid insights that may help you develop an effective social media marketing strategy.
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Heat map of MasterNewMedia homepage created with Feng-GUI
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Viral media is a flawed way to think about distributing content through informal or "ad hoc" networks of consumers and the harsh reality is that advertisers completely fail to understand the process whereby a content is redistributed over the web. Thus, and in sharp contrast with what they claim, advertisers are completely clueless about how to build a viral marketing campaign and completely ignore what metrics should be deployed to 
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Online ad pricing and advertising trends for 2009 showed an encouraging recovery from the economic downturn that hit publishers in 2008. Throughout 2009 ad pricing had been steadily growing till reaching the top in December 2009, where ad prices were even higher than pre-recession.
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The PubMatic Ad Price Index 2009 states a 111% increase from the last quarter of 2008 to the last months of 2009. But which 
How can online journalists improve their design, usability and content creation skills? In this MasterNewMedia report journalist Eric Ulken shares some valuable insights on what online journalists can learn from web interaction designers to improve the way they create, layout and distribute their content.
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Usability and design should always be major concerns when you decide to post or share content on the web. But what if you 
Communicating via email in a direct, intimate and informal way remains one of the best ways to market and promote your content, services and products online. This is why the most effective online businesses still rely on crafting quality newsletters and email updates to keep their fans and customers updated, entertained and happy. In this MasterNewMedia guide you will find the best free email newsletter distribution and mailing services available 
What future and opportunities for online news? "After more than five years of Wikipedia building both its content and its brand as a "go-to" source for freshly updated topic-oriented content that dominates search engine results, it dawns on some folks in the news business that perhaps there is a business model in there somewhere."
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Content media expert, and Content Nation author John Blossom, analyzes AP recent moves and where 
To organize, coordinate, promote and manage live events, whether physical or online, there is a new emerging set of web-based event management tools that can truly help and augment your communication and marketing efforts. But how do you choose among all these services which one is best for you? In this MasterNewMedia guide you will find out which are the best web-based event management tools out there and what characterize 
Is online collaborative writing the recipe to change the academic publishing process? Are blogs and wikis going to subvert the way academics publish and distribute their work?
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Academics have long operated within a system of peer reviewed scholarship. The research process is seen as incomplete until a group of anonymous experts has commented on and approved a paper prepared according to specific criteria. Only then can the work 
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While the social element of TV is not new, the term social TV is relatively new and used to describe a new breed of TV services that integrate other
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