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    Last updated - 02:19 Rome

    Source: Vimeo

    How To Design Better Bills: The Mortgage Statement Fix


    Two Australian designers, Tristan Cook and Thomas Nelson of Humans in Design have a video of their proposal: mortgage statements for the 21st century.There’s a lot of worthwhile stuff in it.Check out the accompanying blog post at http://humansindesign.tumblr.com/post/8490552292/my-mortgage-statement-was-rubbish-so-we-fixed-it .See it on Scoop.it, via The Web Design Guide and Showcase Read more...


    Source: Youtube

    Curation Tools: The Amsterdam-Born Pinterest Look-Alike for Hip and Cool Stuff - 20Blinks


    "...20blinks gives content curation a heady, Dutch twist.If Pinterest opened people's eyes to the joys of content curation, 20blinks unleashes their souls.Supposedly, 20Blinks is a place for sharing and appreciating the finer, funkier things across cultures.Like an ambient content curation platform, 20blinks is dedicated to sharing all things hip.Many of the collections are a delightful trip. It's a mind-blowing place for sharing and discovery of:- New music and classic grooves- Read more...


    Source: Unbounce

    A Curated Landing Page Design Showcase of Unbounce Customers Work


    Robin Good: Oli Gardner at unbounce.com has put together a really fantastic collection of great landing pages examples (all created with the Unbounce landing page creation service) that can provide not only great inspiration, but actual examples of the components and layout you need to use to make your pages look truly "professional".In this curated collection, you will not only find large-sized screenshots of the selected landing pages but also Read more...


    Source: Friendcaller

    Group Video Calling Across Any Web Browser and All Mobile Devices: FriendCaller


    Robin Good: C2Call GmbH provider of the FriendCaller voice and video calling apps, has expanded its service with the introduction of multi-point video and voice conferencing capabilities supporting up to ten call participants.FriendCaller supports Apple iOS devices including iPhone(R), iPod touch(R) and iPad(TM), Android(TM)-based smart phones and tablets, and the FriendCaller WebPhone at www.FriendCaller.com.From their official press release:"For now, we are starting by supporting up to four video participants, and Read more...


    Source: Sem-group

    How To Leverage Google Analytics To Find Out More Useful Information About Your Key Traffic Referrers


    Robin Good: By going beyond the superficial traffc data visible inside Google Analytics there is a treasure trove of valuable info, that only a few know how to get to.Kristi Hines highlights for you where is that info and how you can get to it from Google Analytics data.Specifically, she identifies a few key areas in which you can very useful info by looking deeper at Analytics:1) Key Twitter users Read more...




    Source: Youtube

    Can Business Be Social Again?


    This video infographic from Jive Software explores the world of a social work atmosphere with very simple graphics and well used motion typography. What if work was social again? See it on Scoop.it, via Video Infographics Showcase Read more...


    Source: Youtube

    Down-To-Earth Advice from a Professional Curator: Stanford Libraries Henry Lowood


    Robin Good: Great advice for curators of all kinds from Henry Lowood, curator of the history of science and technology/ film and media at Stanford University libraries. In this video 14'-minute long interview by Howard Rheingold, besides some interesting digression on curation as intended inside large "collecting" institutions, there is also some super-valuable and down-to-earth advice for the typical content curators out there.Here my key takeaways [my own words]:"Sometimes things Read more...


    Source: Qrhacker

    Custom QR Code Generator: QRhacker.com


    Robin Good: If you are looking for an easy and fun way to generate and customize your own QR Codes, QRhacker.com provides a simple interface just for this.With QRhacker.com you can decide whether your QR Code is a text, a url, a phone number, a VCard with your contact details or a gateway to provide WiFi access.You can also customize the background and edit each individual pixel of your QR Read more...


    Source: Seomoz

    10-Point Guide To Authority Link Building | SEOMoz


    Robin Good: Neil Patel at SEOMoz says it right:"...nearly half of what determines the rank of your site is based upon the types of links driving to your site."And it is true, that even now, knowing the tactics and skills required to build incoming quality links to a web site, can still be tangibly beneficial to the visibility of that site inside the SERPs.In this 10-point guide to link-building, Neil Read more...




    Source: Lj.libraryjournal

    Good Advice On How To Become A Content Curator (especially if you are a librarian) | Backtalk


    Robin Good: If you are a librarian, an information scientist or someone who has been trained to sift through lots of information and to extract valuable insight, you will enjoy reading this article by John Warrier published today on Library Journal. Mr. Warrier, who is information librarian, has two jobs. The first is as a librarian at a community college. The second as a content curator at Neatorama.com where he "highlights" Read more...


    Source: Kk

    It May Not Be Content To Produce Revenues In The Future But Curated Suggestions and Recommendations


    Robin Good: Back in March of 2011 Kevin Kelly wrote an interesting article entitled "The Satisfaction Paradox".Within it, he points clearly at an emerging trend: content price becoming lower and lower, and increased ease-of-access to tons of good content, whether this may be books, music or films. In such a new world of abundance, where valuable content is all around me, cheap and easily accessible, what is then the next value-creation Read more...


    Source: Marketingpilgrim

    How To Brand Your Google Search Results: The Three Key Steps


    Robin Good: If you are looking to improve your reputation / visibility / branding online, Ann Smarty has a great report up on MarketinPilgrim, which has lots of great advice, information and helpful tools.From the original article: "If you are blogging a lot and care about your brand name and what people see when they are searching Google for your name, here are exactly three things you need to do once Read more...


    Source: Blog.cvent

    X-Events Are Built Around Curation: Capture, Edit, Catalog & Remix


    Robin Good: X-Events, as I like to call them, are events that extend beyond the physical time-bound reality of a conference or workshop arena, into the time before and past the event to create an ongoing wave of interest and discussion around a specific topic.Donna Kastner, on the blog site of Cvent, an event company, brings forward a simple set of ideas that can help any conference organizer or promoter Read more...


    Source: Fonearena

    App Curation: An Upcoming Business Model Opportunity?


    From the article: "The problem of app discovery is not one to be overlooked. To take an example , sorting through and finding the app you need from over 425,000 available on the iTunes store is a herculean task.Add in the problem of gaining customer interest and you have another big task on your hand. ...However Intel does have one trick up its sleeve and this just might be a Read more...


    Source: Helloslide

    Add Voice-Over and 20-Language Translation Instantly To Any Presentation You Have: HelloSlide


    Robin Good: HelloSlide is a web-based service which allows anyone to upload a PDF (max 100MB) and add a voice-over track to it by simply adding a text copy of what needs to be said on each slide.HelloSlide does the rest by generating a good quality voice over by utilizing synthsized digital voices that automatically read your script slide after slide.Not only. By leveraging this type of approach HelloSlide can Read more...


    Source: Net.tutsplus

    UI Design: 10 Principles from Design Masters | Nettuts+


    Robin Good: Glen Stansberry at Nettuts has curated a great collection of key UI design principles, from ten design masters, that is as good today as four years ago when it was first published.For each principle you get an original quote from the designer bout a key principle, and a few valuable links where that idea can be explored further.Here from the ten, the ones that I think we tend Read more...

Robin Good's Feature Articles What Communication Experts Need To Know - Breaking News About Ideas, Digital Tools, Methods And Skills To Communicate And Learn More Effectively With New Media Technologies (daily)

 

What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing

Today content curation is "sold", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run? Is the road to easy and effortless publishing via curation tools a true value creation business strategy, or just a risky fad? How can one tell?


Photo credit: theprint

Let me clarify a few key points:

1. Curation can be effective only as much as it effectively provides a quality filtering mechanism that can replace my need to consult multiple sources. When such need is forgotten and a curation channel becomes another broad aggregation and republishing venue, the end result is more content to go through and little or no insight gained.

2. Shallow curation efforts, where the main goal is to republish selected content with the minimum effort and time, are going to be effective only for the very short term. As soon as quality, value-creation creators start to emerge and gain authority, the gap between them and the others will be very hard to fill.

3. Curation is an effective means to build a strong relationship with a niche audience of passionate people to engage, not a marketing strategy that caters to gain a broad audience of readers by virtue of quantity and breadth.

4. The key element that makes curation work is the competence and focus of the curator and of the topic he has selected. Repeated efforts to create curated channels that mix and match broad and highly competitive topics are bound to see a very short life.

For these reasons, I think that much of the apparent new curation work being done is bound to be soon disappointed by the results it will gain. Though the apparent new curation "leaders" are working around volume and breadth, I have a strong feeling that within a year this panorama will have already evolved significantly in its natural direction.

Highly specific news and content channels, curated by passionate and competent editors will gradually become the new reference and models for curation work.

This article is all about starting to identify some tentative reference points that can be used to anticipate these changes and position one's own curation channel in a way that it will guarantee the greatest return on investment, over-time, possible.

My goal, is to help you understand how you can start to evaluate and distinguish value-creating content curation, from shallow aggregation, noise-making republication and pure content regurgitation before it is too late or someone else in your same niche will have done it before you.

Here's is my official checklist, to identify value-creation curation, from everything else.

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Robin Good
  • Curated Content Delivery Formats: Beyond News Portals and Magazines
    The new frontiers for content curation tools and services are in a) providing advanced collaborative ("social)" features and in b) introducing and integrating new and effective, highly visual, delivery formats. Photo credit: CaraMaria Curating content and news is not just about the selection, editing and contextualization of stories about a specific topic or theme, but it is increasingly about how these information items are (collaboratively) gathered, organized, grouped, displayed and in which...
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    Robin Good

  • Web Design: The Emergence Of Page Apps
    A web designer creates beautiful layouts for the web content of his customer. The customer is happy at first, but as he grows more knowledgeable about the web and its possibilities, he starts asking new layout changes, integration of new features and more. Photo credit: Peshkova What happens next is that the designer grows angry to the customer instead of rejoycing for the new work, knowing that changes and adjustments are more...
    cat.: | read more
    Robin Good

  • The Complete Guide To The Social Media Exchange: Empire Avenue - Part 2
    Is Empire Avenue just a fad? Is EAv just another social network and maybe a fascinating new type of news reader (like Robert Scoble writes), or is it really - like I think - a whole new ball game? Photo credit: JGraphic, Empire Avenue, mashed by Robin Good And assuming one wants to start playing it, what are the best strategies and approaches to make it work? In this second part of...
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    Robin Good

  • The Complete Guide To The Social Media Exchange: Empire Avenue - Part 1
    If you are curious to see what happens at the convergence between social networking, social influence and reputation, online engagement and gamification, I think it is about time you gave a good look, if you haven’t already done so, at Empire Avenue. Photo credit: JGraphic, Empire Avenue, mashed by Robin Good Empire Avenue is an online community game based on the idea of a stock market where you buy and sell shares...
    cat.: | read more
    Robin Good

  • Online Curation: The What, Why And How - An Interview With Micah Sifry
    Why is content curation so important? In this video interview, I recorded with Micah Sifry, co-founder and editor of the Personal Democracy Forum, you can taste one more viewpoint and explanation of why news and content curation are becoming so important. And not only. Photo credit: Robin Good Micah Sifry states it clear and without any hesitation: such abundance of content and of people producing it offers great business opportunities that are...
    cat.: Content Delivery And Distribution | read more
    Robin Good

  • Content Curation And The Future Of Search: The Howard Rheingold's Interview
    Are content curation and the future of search converging? Who will you trust when it comes to find out what alternatives to a problem are out there and you have only an Internet connection? How much individual freedom do you want to sacrifice to an algorithm, no matter how accurate? Photo credit: Robin Good But why, you may rightly ask, to question Google or other search engines ability to sort and classify...
    cat.: Content Delivery And Distribution | read more
    Robin Good

  • The Google Panda Guide: Part 5 - The AdSense Dilemma
    Hey AdSense publisher, are you really ready for Google Panda? Almost four months have gone since Panda, the new quality content filter from Google that has hit the web making thousands of web sites close business in the name of giving greater space to real quality content. Not to web sites that have been built and maintained exclusively for the purpose of making money through ads. Photo credit: Vlue - iStockphoto It's...
    cat.: Content Delivery And Distribution | read more
    Robin Good

  • The Google Panda Guide: Part 4 - The Future I Would Like To See
    Once I started realizing that the consequences of Google Panda on MasterNewMedia were not going to go away anytime soon, I completely stopped worrying about Google and begun devoting my time and resources to my most important asset: readers and fans. I also started to wonder whether there could be a way, maybe in the future, to escape from this apparent Google stranglehold without simultaneously becoming also a victim of...
    cat.: Content Delivery And Distribution | read more
    Robin Good

  • The Google Panda Guide - Part 3: What To Look For, What To Clean
    What do you need to do to recover from the Google Panda penalization? Is there something specific you need to look at? How long it will take to recover? The answer to all of these three questions is: nobody knows (yet) for sure. Not at least until a consistent number of Panda-hit web sites recovers from it fully and shares what it has done to do so. Photo credit: Eric Isselée...
    cat.: Content Delivery And Distribution | read more
    Robin Good

  • The Google Panda Guide - Part 2: Machine Learning And The New Mindset
    If you have been hit heavily by the Google Panda penalization, like MasterNewMedia has, one of the hardest thing to do is to understand what is the appropriate frame of mind to get into before starting to fix, modify or correct possible problems. Photo credit: Eric Isselée - iStockphoto and Ashwin KA Rushing to prune and modify content on your web site may not really get you the results you need,...
    cat.: Content Delivery And Distribution | read more
    Robin Good

  • The Google Panda Guide - Part 1: What It Is, How It Works, Collateral Damage
    MasterNewMedia, is officially among the Panda victims. The site was hit first by the new Google Farmer update, also known as “Panda”, on February 24th, and then again, even more strongly on April 11th 2011. The impact on the revenue front has been dramatic. Photo credit: Eric Isselée - iStockphoto In this MasterNewMedia multi-part guide devoted to Google Panda, you will be able to better understand what Panda is, how it...
    cat.: Content Delivery And Distribution | read more
    Robin Good

  • Organizing An International Festival: The Back Story At IJF Perugia
    Though I am not a great fan of conferences and events (as I find them still utilizing old-fashioned delivery formats, which keep and increase the separation between audience and presenters) there are key factors that can make me become a most passionate event fan. Photo credit: Mlenny Photography Specifically: Venue: The event is designed around a special location or place, where the "being there" is not just the same as sitting inside an...
    cat.: X-Events | read more
    Robin Good

  • How To Create An Explanation Whiteboard Video Tutorial: Key Principles And Approach
    How do you create a professionally-looking explanation video that illustrates in simple words what your company does and how it solves its customers problems? Given the wide number of options on the market, the little time available to choose and the little familiarity a new client may have with your business and the services it provides, if you cannot explain rapidly and in simple words what you and your company...
    cat.: Presentation | read more
    Matthew Dunn - Say It Visually

  • How To Host Engaging Online Events: Key Principles
    How do you transform a webinar or an Internet conference into a memorable, highly engaging and useful event? What are the key areas in which one needs to work to move online events from one-way presentations, with zero interaction and involvement, to highly engaging learning experiences where everyone gets to participate? Photo credit: Andres Rodriguez In this introductory guide to the key strategies to host memorable and engaging online events, Adriano...
    cat.: Online Collaboration | read more
    Adriano Pianesi and Amy Lenzo - Systems Thinker

  • Create Online Surveys: Guide To The Best Free Services
    Are you looking for a web-based service that allows you to create and publish a professional online survey? Do you need to create an online survey but are not too sure about what service to use? In this MasterNewMedia guide you can find the best available online survey services and some information to help you choose your ideal one. Photo credit: John Takai Online surveys main application is to help you get...
    cat.: Online Collaboration | read more
    Daniele Bazzano

  • Social Media For Non-Profit And Charities: Key Trends And Adoption Rates
    If you are interested in finding out the rate of organizational adoption of social media by the largest charities in the US, this new report written by Nora Barnes and sponsored by the University of Massachusetts Dartmouth Center for Marketing Research provides all of the information you are looking for. Photo credit: Eyeidea and AlexMax Key highlights from this report include: a) For the first time in the past four years, every charity...
    cat.: Online Collaboration | read more
    Nora Ganim Barnes - University of Massachusetts Dartmouth

  • Entrepreneurship: The Full Story Of SEOmoz Told By Rand Fishkin
    This is the story of SEOmoz, as I have heard it by sitting in the first row of a small but very attentive audience at the LUISS University in Rome, Italy. The storyteller is Rand Fishkin himself, the father and founder of an SEO company which has become synonym of high value tools and services, competence, and a natural inclination to share valuable information before asking something in return. Photo credit:...
    cat.: Online Marketing | read more
    Robin Good

  • Open Source Software Tools And Directories: Where To Find Them, How To Evaluate Them
    If you are searching for Open Source software, where do you find good directories and collections of OSS tools, and how do you evaluate the many candidates available? Photo credit: Ophelia Cherry Unless you are looking for popular popular open source software - such as the ones available in the SourceForge top downloads or the few ones backed by vendors like Apache, Linux, MySQL, PHP, eMule, GIMP, OpenOffice or VLC, Google...
    cat.: Online Marketing | read more
    Roberto Galoppini

Archive of Robin Good's Feature Articles

How-To Guides

 
Where To Submit Your RSS Feed Or Blog
As more and more people get involved with the Internet and as more Web sites, blogs, news services and other online resources ...read more


How To Fix A Slow Computer
Computer too slow? If you have not had yet the experience of working on a PC that moves like a snail, you are a unique, rare human being.
Even the New York Times asked the same question a few days ago... read more


Where To Find Free Images For Your Website
Finding quality images and photos for complementing an important article, essay or news report is already a challenge for many. Imagine ...read more


How To Send Large Files Without Email
If you need to send a large file to someone without using email, you may want to know what services and tools are available without needing tech knowledge ...read more


How To Convert Bitmaps To Vector
In the early days of desktop publishing (1985-1990) I was fascinated with Adobe Illustrator and ...read more


How To Surf The Web Anonymously
Readers have provided a few sites that allow you to surf anonymously using a Web-based tool rather than downloading software ...read more


How To Find And Select Matching Color Combinations
One of the most difficult tasks for visual communicators is selecting harmonious color combinations. Though we all feel...read more


How To Convert Powerpoint To Flash
Why Would You Ever Want to Convert a Powerpoint Presentation into a Flash File? Here is a detailed list of the key advantages ...read more


Where To Submit Your Podcasts
Podcasting is making audio files (most commonly in MP3 format) available online so that users can automatically download the ...read more


How To Make Money With Your Blog
Which are the best and most effective ways to make a profit on your blog or independent news site?
Prompted by ... read more


How To Make Low-Cost International Phone Calls
Do you want to make international calls at the lowest rates possible? If you didn't know, there are many Internet services that allow you ...read more


Free Video Stock Footage
The goal of this Master New Media guide is to save you from purchasing quality (and expensive) DVD catalogs of stock video footage and... read more


 


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About Robin Good



Contact information:
email: Robin.Good[at]masternewmedia.org
Master New Media - IKONOS New Media
via San Damaso, 23 00165 Rome, Italy
P. IVA 02071821009



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