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Communicating via email in a direct, intimate and informal way remains one of the best ways to market and promote your content, services and products online. This is why the most effective online businesses still rely on crafting quality newsletters and email updates to keep their fans and customers updated, entertained and happy. In this MasterNewMedia guide you will find the best free email newsletter distribution and mailing services available out there, as well as complementary information to help you identify and select your ideal one.
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Email newsletter distribution services are very easy to use, because, if you already know how to use email, you already know most of what you will need to prepare an effective email newsletter. What is new is that through your email newsletter you need to keep writing and sharing in the same way you did with your email friends and contacts, and not as if you were publishing an international magazine.
You need to be personal, intimate and you need to always offer great value. Not just promotion for your content or products. That doesn't cut it. You need to meet the needs of your audience and find a writing style that will make your fans read your newsletter as if it were from a true friend.
Here are two interesting statistical figures that should help you realize the importance that marketers and retailers still attribute to email newsletters for online direct marketing purposes:
As long as you have understood how critical is today to have a "conversation" with your audience, the reasons why email newsletters are such a great way to keep in touch with it should be pretty clear. But, how do you go about selecting an email newsletter distribution service and what features and traits do characterize these offerings?
Generally, these newsletter distribution services are characterized by this set of basic features:
While these are just some of the basic features that all free email newsletter distribution services support, there are more specific features that really differentiate some of these services from the others.
To help you identify the best free email newsletter distribution service for your needs, I have setup here below a set of comparative tables and individual reviews to help you check and identify your ideal online event management tool.
Here are the specific selection criteria used to compare these different services:
Here all the details:
What future and opportunities for online news? "After more than five years of Wikipedia building both its content and its brand as a "go-to" source for freshly updated topic-oriented content that dominates search engine results, it dawns on some folks in the news business that perhaps there is a business model in there somewhere."
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Content media expert, and Content Nation author John Blossom, analyzes AP recent moves and where 
To organize, coordinate, promote and manage live events, whether physical or online, there is a new emerging set of web-based event management tools that can truly help and augment your communication and marketing efforts. But how do you choose among all these services which one is best for you? In this MasterNewMedia guide you will find out which are the best web-based event management tools out there and what characterize 
Is online collaborative writing the recipe to change the academic publishing process? Are blogs and wikis going to subvert the way academics publish and distribute their work?
Photo credit: Tecnologia Pyme.
Academics have long operated within a system of peer reviewed scholarship. The research process is seen as incomplete until a group of anonymous experts has commented on and approved a paper prepared according to specific criteria. Only then can the work 
Social television is an emerging new media term used to refer to a new form of television technology that supports and integrates social interaction, recommendations, ratings, reviews and interactive participation among viewers via text chat, audio or even video-conferencing.
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While the social element of TV is not new, the term social TV is relatively new and used to describe a new breed of TV services that integrate other 
Is another web site stealing and republishing your content without any credit or link back? Have you discovered blogs that republish your feeds and articles just like they were theirs? Are you getting worried about online plagiarism? Relax. Plagiarism as described above is all over the place and there are thousands of web sites that have their content stolen, scraped and republished with no credit or attribution to the original 
If you are interested in learning about new media trends, communication technologies and about the changes that are shaping our future, in this issue of Media Literacy Digest, open education advocate George Siemens, explores and reports on new fascinating stories and insights and on the impact that these new tools have on the way we learn and work.
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Inside this Media Literacy Digest:
Stages of Social Media Integration - Anytime 
Focused attention, participation, collaboration and critical consumption (which includes "crap detection") are the core 21st century new media literacy skills needed to become a fully enabled and active citizen of this ongoing digital communication revolution.
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"Increasingly... the digital divide is less about access to technology and more about the difference between those who know how and those who do not know how..."
What is most important is not 
What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide in the coming months and years a new, tremendously valuable service to anyone looking for quality information online: a personalized, qualified selection of the 
Knowing how to make your website faster will soon become a core requirement for any serious web publisher. As a matter of fact, as I have mentioned in Part 1 of this guide, Google will soon start using the speed response of your web site together with the other factors that determine your ranking in the Google SERPS. Are you prepared?
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In Part 1 of this guide you 
In this weekly Media Literacy Digest, open education and connectivism advocate George Siemens, explores and reports about emergent media, technology and learning, helping you make good sense of the many changes taking place around you and their possible impact on how we work, learn and communicate together.
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Inside this Media Literacy Digest:
Facebook Connect - Would not it be easier to manage an online identity if all this "stuff" 
As every year, Nora Ganim Barnes and Eric Mattson have released their groundbreaking research into the adoption of social media within the Inc. 500, the elite group of the fastest-growing companies within the United States. This is one of the first studies of corporate social media adoption with statistical significance, trying to get reliable answers to the following questions: 1) Are top US corporations adopting and using social media tools? 
How can you make your website faster? Are there specific speed-up steps one must take to decrease the time it takes to load anyone of your web site pages? If you haven't heard the news yet, even Matt Cutts, Google search engine evangelist, has already made it very clear that the speed of your site will soon affect your search engine result rankings. So, what is the best way to 
In this weekly Media Literacy Digest, open education and connectivism advocate George Siemens, takes you to news and stories about his new media technologies discoveries and their possible impact on how we work, learn and communicate together.
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Inside this Media Literacy Digest:
How Is The Internet Changing The Way You Think? - Every year, the Edge asks a few hundred people a provocative question. This year, the question is: 
If you are interested in finding out what I think 2010 and beyond have in store for you, when it comes to new media, communication, marketing, learning, collaboration and new technologies, you have landed in the right place. This is Part 2 of MasterNewMedia yearly report on new media trends and anticipations for the new year.
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In this second part I am covering:
Curation
Online collaboration and web conferencing
Events
Learning and 
Every end of the year I stop to write down my thoughts about what's coming up next, when it comes to communication, collaboration, learning, marketing, media and technology, as this is the busy and fast-changing crossroad where I hang out most frequently. This time it has taken me a little more but here it is finally: what a professional new media publisher needs to know about what is coming what's 
Video marketing is increasingly considered by online marketers and web publishers one of the most powerful and effective marketing approaches. But how do you actually go about creating video clips that can boost your visibility, marketing and conversions?
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If you look back at 2009, last year was definitely the time when online video boomed, showing a considerable growth worldwide. Just consider these two examples:
In Q3 time spent watching online
Last updated - 20:44 Rome We asked 30 link building experts 9 questions about backlink analysis... and got 20,000 words of response. This article is part 1 of a 3 part group interview series on backlink analysis. Part 1 covers how backlink analysis - of your site and your ...
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Facebook has removed its Lexicon analytics app, blogger Steve Rubel noticed last night. Don't know what Lexicon was? That's OK, a lot of people didn't; it was announced very quietly, but it was a neat tool. You could use Lexicon to see how ...
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We've blogged before about our thoughts on the social web, steps we've taken to add social features to our products, and efforts like OpenSocial that propose common tools for building social apps. With more and more communication happening ...
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We all know about Tweetups and online events, but what about events that you didn't specifically invite the Twitterati to attend? Conferences, meetings and parties are all events that might not have started online, but which can definitely benefit ...
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The search engine consumers use to find a brand's website impacts both their perception of that brand and the decisions they make while on the site, according to new research by Wunderman, ZAAZ, and Compete.
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In an effort to remind you that WordPress can be just as flexible and e-mail-friendly as Posterous, the company has released a Posterous importer for users who want to "graduate" from the mini-blogging site to "a full blog with the ...
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Today Amazon Web Services announced the availability of a new feature of their Simple Storage Service (S3). Object Versioning now joins the ever growing list of features supported by S3. This proves once again that Amazon Web Services are listening to ...
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Last week, as Facebook celebrated its sixth birthday, the company announced that it was surpassing the 400 million-user milestone. That's one good reason why it pays for businesses to have Facebook Pages. That's not the only impressive number ...
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Over the past 48 hours, and perhaps longer, it appears that TechCrunch is being blocked inside China. We've confirmed this with contacts and tipsters inside China who can no longer access our site, as well as through Web tools such as WebsitePulse ...
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The European Commission is reminding teenagers to "Think before you post!" on social networking sites as Europe marks Safer Internet Day. The Commission said 50 percent of European teenagers give out personal information on the web, which can ...
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Notes is not a very well known feature of Facebook fan pages because most of the attention of bloggers is mainly focused on making their Facebook fan page wall more eye catching and on ways to increase their fans count. The fact is that they are actually ...
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Promoting content in social media is only half the battle. Once it is in the face of thousands of visitors, there needs to be some sort of emotional and psychological drive to get them to share that content with others. This is key in creating a ...
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These days, the words "social media campaign" are on the lips of everyone around, from media professionals to small business owners to college students in coffee shops. While the idea of a social media campaign is becoming widespread, the tools ...
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All website owners need to pay for the costs of creating content and making it available online. Whether delivering entertainment, products, news, services, social networking or opinions, they need to pay their way by selling advertising or charging their ...
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As far as editing goes, a top ‘n’ tail should be more than enough for a micro blog. It should all be about ease of posting and the immediacy of it going live. A non edited piece of audio sounds more intimate and less premeditated ‘programmed’.
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What's the right approach to new products? Pick three key attributes or features, get those things very, very right, and then forget about everything else.
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Social media has won over marketers with the promise of connecting brands with consumers on a deeper, wider level. But now that many companies have gone beyond the experimental stages of social marketing, they are focusing on justifying the dollar and ...
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Youth social networking researcher Dana Boyd has observed that many people presume the way they use social networks is the way everyone uses them. "I interviewed gay men who thought Friendster was a gay dating site because all they saw were other gay ...
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These are just a few of the failures Google has had trying to figure out the social space. Tomorrow they've invited a ton of journalists to see a new social effort. The headline on top of Techmeme screams "Twitter killer."
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YouTube might be streaming more than 13 billion videos a month, or nearly 40 percent of total individual streams, but when you measure by time spent YouTube only accounted for 26 percent of all viewing minutes on the Web last year. It is not surprising ...
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