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Looking for AdSense Alternatives? Here is a reference guide to the most interesting alternative solutions to monetizing your online content with contextual ads.
Photo credit: Kirsty Pargeter
Google AdSense is one of the most popular ways to monetize your blog, but there are times when it is worth considering the alternatives. In some cases you can find that your AdSense account is blocked - especially if Google suspect you of click fraud. However, the unusual circumstances that trigger such accusations are not always under your control, and can come from malicious attacks, genuine misunderstandings or the sudden popularity of one of your blog posts. So what are you going to do if you are left out in the cold?
In maximizing the earning potential of your blog or website it makes sense not to rely too heavily on one single ad-supplier, for a number of reasons. For one, if your account is blocked for whatever reason you could suddenly find your substantial blog income drop down to zero overnight.
In addition to this very real possibility, however, is the fact that AdSense might not be the best fit for your content. Certainly AdSense would seem to perform well under many circumstances, and its popularity is testament to its strengths as a service. But there may well be other ad-serving and monetization options that you can take advantage of to take your earnings to a higher threshold.
There are a great many ad-serving services, and each takes a slightly different approach to the type of advertising content it makes available, the revenue model applied and the degree of control publishers have over the end result. By searching through the alternatives, you might well find that there are services that are better suited to your website than AdSense. Furthermore, you may find that several of these alternatives can be combined effectively, to increase your revenue stream considerably.
In this mini-guide I have gathered together some of the more interesting alternatives for those looking to monetize their blogging efforts with contextual advertising solutions.
Yahoo! Publisher Network is a strong Adsense alternative, and would be a good starting place for US-based bloggers looking to replace their AdSense advertising (the service is US only at the time of writing). The overall look of the ads is very similar to those served by Google. Some of the features of YPN include:
Feedburner Ad Network gives those that use the popular Feedburner service to distribute their site feeds the opportunity to add contextual advertising to those feeds. As RSS is an increasingly popular means for people to read blog content, this is an excellent opportunity to make sure that you don't lose out on advertising revenue, even if your readers never visit your website directly. Some of FAN's features are:
https://www.feedburner.com/fb/a/advertising
AdSonar is a content-targeted, auction-based advertising network that helps premium-branded websites and their advertisers connect with customers to deliver superior results. AdSonar generates an efficient marketplace by bringing together the most relevant and high-performing content from Advertisers and Publishers. The AdSonar private label approach offers a tremendous amount of control for publishers and unrivaled flexibility to target - nationally or locally by vertical category, website, individual web page, and/or keyword - for advertisers.
Simply put, it is advertising that is relevant to the theme or content of a Web page. Content-targeted advertising generates greater awareness and more clicks because the advertisements reach people when they are actively engaged with the topic. AdSonar Exchange is a category-aligned network of publishers and advertisers brought together by Quigo to generate a content-targeted advertising marketplace. AdSonar Exchange raises the "relevancy" bar.
AdSonar borrows from traditional and tested marketing concepts by using content categories to begin matching relevant advertisers and publishers in a highly organized manner. AdSonar for Publishers gives Web publishers an immediate way to place contextually relevant ads onto their Website. AdSonar will give you a simple piece of code to place on the pages where you want ads to appear.
Then AdSonar's proprietary algorithms automatically identify, match and deliver the most relevant ads to each page of content.
Key features include:
You can earn revenue through the VaueClick ad network platform by running ads from hundreds of quality advertisers on your web site. Receive some of the highest eCPM rates with unmatched fill through a wide variety of standard banners, pop-unders and rich media. ValueClick (formerly FastClick Text Ads) allows you to generate maximum revenue from all standard in-page and out-of-page formats, rich media, video, e-mail lists and registration paths. Key features include:
Kontera creates links within the body of your text, adding double underlining to key words which trigger pop-up ad 'bubbles' that users can click through to. While some will find this annoying or obtrusive, others may welcome its integration with their blog content. Key features include:
IntelliTXT offers a very similar service to Kontera, double-underlining key words in the text of your blog posts, and serving pop-up-like ads when these key words are rolled over. One key difference between IntelliTXT and Kontera is IntelliTXT use of video pop-ups attached to key words. Key features include:
Clicksor is a contextual advertising service that allows you to display your advertisement only on relevant web pages and pay per click search engines. Features include:
The MIVA Monetization Center, MIVA MC, can help you maximize revenue from your Web site. With MIVA MC, Pay-Per-Click Ads are matched to the content of your web pages and/or appear on your search results page. You earn revenue when users click on the Ads. Key features include:
Nixxie's partnership solution uses intelligent technology that can read and understand the content of your websites pages. By doing so, Nixxie delivers advertising that is most relevant to the content of your web pages. Features include:
Context Stream enables you to display content-targeted links on your website and provide your users with highly-relevant ads. It works by detecting the 'theme' of the pages on your website and auto-delivering targeted adverts straight to your visitors. ContextStream uses a number of clever techniques to determine the content of the page. Features include:
Targetpoint enables website publishers of all sizes to display relevant CPC ads and earn more money from their site. Targetpoint claims to deliver the most profitable ads in each category in which you publish content. Features include:
This customizable content monetizing system will rotate on your site links to content-relevant, high commission paying, best performing ClickBank products and services. You need only to copy a few lines of HTML into your web site to turn every web page into a commission collector, automatically and instantly. CBprosense's unique content-relevant product matching technology does just that. It is a fully automated system, specifically designed to help you increase your site revenue potential. Key features include:
With Oxado your web site can generate revenues by integrating advertising space. The contents of your pages get richer, and at the same time, you make a profit. Oxado finds the best ads by scanning the contents of your site. Whatever the type of advertising campaign, Oxado optimizes the relevance of the ads shown on each of your pages, maximizing the revenues. Features include:
CrispAds is an advertising-agency that gives you more control in selecting the ads that appear on your site. CrispAds uses this in conjunction with keyword-based targeting to ensure that only relevant advertisements appear on your site or blog. Key features include:
CrispAds also offers detailed statistics so advertisers and bloggers can make the most informed decisions regarding their ads. Free to sign-up.
http://www.crispads.com/
Q-Ads is a service that allows you to choose which advertisements to put onto your website or in RSS feeds by selecting specific keywords. Features include:
Kanoodle offers you a way to earn revenue for every visitor who comes to your site and searches for products and services. Kanoodle is a pay-per click network which includes hundreds of thematic ad categories from which you can freely choose. Key features include:
RevenuePilot provides you with the most innovative, efficient and effective way to monetize your traffic. The Pay For Performance (PFP) and the Pay Per Click (PPC) markets have created ample opportunity for the web publishing community to turn its traffic into pure profits. RevenuePilot offers its affiliates seamless entrance into this highly profitable arena through its Premiere Pay Per Click Network. Features include:
Where before it was impossible to run Adsense alternatives alongside Adsense advertising, there has been a recent change of heart on the part of Google. It is now possible to do so, as Jennifer Slegg of JenSense notes. Jennifer quotes Google executive Brian Axe, who writes that:
''When it comes to enforcing policies on third-party contextual ads, we'll be following the updated program policies instead of the T&Cs on this point. That is to say, publishers may now display other contextual ads on the same site or page as Google ads as long as they don't have the same look and feel as our ads''
If you would like to learn of further ways to monetize your content without having to rely on AdSense, you might want to take a look at the following links:
Written by Michael Pick for Master New Media as:
AdSense Alternatives: Contextual Advertising Programs To Make Money Online
| 2011-01-10 05:52:50 |
May I suggest http://www.klickbid.com as an alternative to Google Adsense advertising program.
They have lots of advertisers and support several ad formats such as text, banner, inline and catalog ads.
Quick Approval and cashout level by PayPal at only US$25
| 2010-09-16 05:10:20 |
Great article but i m having difficulties to differenciate the different companies-even if they offer contextual ads, CPC whatever i d like to know what ad types they offer (like banners etc), because after checking it out on many of these companies pages its hard to find out...
| 2010-07-08 04:13:02 |
May I suggest Advertise Game ( http://www.advertisegame.com ) to this list? It's an ad network for game websites.
| 2009-08-09 14:37:30 |
adspilot dot com offers the highest commissions in the industry, like 80 for publishers
| 2009-01-30 10:47:48 |
VADPAY.COM - Contextual Advertising program to make money online as an alternative to adsense.
| 2008-07-07 19:47:23 |
Why are most contextual ad sites limiting sites with small traffic and also not letting bloggers display ads if their blogs are hosted on free sites.
If there are such sites, can you please list them?
| 2008-03-17 19:18:46 |
i can't seem "too" locate the answer to my qestion about my adsense account,adsense search product tab "too" get "too" ad coode pages, that don't seem to appear on my screen...
| 2007-06-05 05:37:04 |
Great article. Didnt even know about most of these companies!
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