Independent Publishing - Articles Archive
from June 29, 2011 to November 23, 2010

Self-publishing, personal publishing and nano-publishing are three key fast evolving areas of the new media universe. Personal publishing has been strongly enabled by blogs, RSS, PDF-publishing systems, and other easy to adopt content publishing tools. This is the age of the independent publisher. The new media publishing technologies for independent publishers, online reporters, news-makers, digital educators, research specialists and information librarians allow the creation of an infinite number of new information resources and products for which you can find here the most recent news, tools and resources.

Why is content curation so important? In this video interview, I recorded with Micah Sifry, co-founder and editor of the Personal Democracy Forum, you can taste one more viewpoint and explanation of why news and content curation are becoming so important. And not only. Micah Sifry states ... read more

Robin Good - June 29, 2011

Are content curation and the future of search converging? Who will you trust when it comes to find out what alternatives to a problem are out there and you have only an Internet connection? How much individual freedom do you want to sacrifice to an algorithm, ... read more

Robin Good - June 21, 2011

This is the story of SEOmoz, as I have heard it by sitting in the first row of a small but very attentive audience at the LUISS University in Rome, Italy. The storyteller is Rand Fishkin himself, the father and founder of an SEO company which ... read more

Robin Good - April 8, 2011

Just a few days ago I had the pleasure of meeting face-to-face, with SEOmoz founder and SEO expert Rand Fishkin. Rand had been invited by the LUISS University of Rome in conjunction with the American Embassy to deliver, for the first time, the business story of ... read more

Robin Good - March 21, 2011

What are the key trends and predictions for online advertising? From mobile ads, to real-time bidding and ad-specific technologies, what are the key changes professional web publishers need to pay attention to? In this MasterNewMedia guide to the future of online advertising, you can find the most ... read more

Robin Good - March 14, 2011

Everyone is talking about them: eBooks. Whether you like, have tried or have yet to get exposed to this relatively new electronic publishing medium, you can be sure that ebooks will play a role in your future. Particularly so if you are an author. From the ... read more

Robin Good - February 25, 2011

What are the key trends influencing the future of news media and online journalism? Are the news being commoditized and used as a free-marketing vehicle to sell higher-value premium content, or are we going to see more and more news sources finding ways to charge for ... read more

Robin Good - February 22, 2011

If you are looking to identify the key trends that will affect video, the convergence of Internet, social media and television, the role of mobile in video distribution as well as the relevance of video for developing effective marketing strategies, this guide to the best video ... read more

Robin Good - February 16, 2011

If you are a web site publisher, smartphones, iPhones, tablets and iPads are in your future. There is no escape. In this light, I have gone out to look for the most interesting and relevant trends, anticipations and predictions about the mobile world and how these ... read more

Robin Good - February 10, 2011

What are the key new media, communication and social technology trends that are going to affect you the most during 2011? In the coming weeks, me and the MasterNewMedia editorial team, will devote a large amount of resources and time to identify, collect, and organize the most ... read more

Robin Good - February 3, 2011

The large adoption of communication and collaboration technologies, alongside the intelligent use and adoption of these tools by a new emergent class of educators, have opened up new horizons for the world of education and learning, by empowering students to be again explorers and active collaborative ... read more

Robin Good - January 25, 2011

Have you ever tested the speed and page response time of your blog or web site with GTMetrix? What about Alexa and Google Webmaster Tools? What do they report about the speed of your site? Is it good, average or outright slow? Given the increasing importance that ... read more

Robin Good - January 20, 2011

Content curation is one of the most disruptive forces to have emerged in the last twelve months and one that will continue to expand its reach and influence in the coming years. Content curation, and with it, all of the infinite number of other curation sub-niches ... read more

Robin Good - January 18, 2011

As eMarketer forecasts that by 2014 77 percent of US internet users will consume online video, it starts to be evident that online video is fast becoming a major opportunity for many publishers. For brands, online video offers an opportunity to engage and communicate more effectively ... read more

Robin Good - January 13, 2011

In an age where online content is increasingly spreading in contexts different than the original source, understanding all content distribution options at stake can help you better understand which are the best course of actions to follow. What license should you publish under? Is an email ... read more

Robin Good - January 11, 2011

For most of the people, online marketing is a risky business. A field packed with well-dressed unscrupulous people, who use all kinds of dirty tricks to carve money out of unaware visitors who land on their website pages. But this is just one kind of online ... read more

Robin Good - January 6, 2011

This is the second part of a highly visual and data-rich industry report on the latest online video trends emerging around brands and e-commerce websites. While Part 1 provided a directional snapshot on the emerging 2010 trends in the online video landscape, Part 2 of this ... read more

TubeMogul and Brightcove - TubeMogul - December 23, 2010

If you are interested in learning and accessing hard data about the latest online video trends, you have come to the right place. In this highly visual and data-rich industry report, you can get a good view of how much online video is presently used across ... read more

TubeMogul and Brightcove - Tubemogul - December 16, 2010

What is the real value of curated content? Does it live in the content itself or does it live in the context, in the curation of the content - the commentary, the opinion pieces, the conversations that the content itself generates? In these two short video interviews ... read more

Robin Good - December 1, 2010

How do I choose an ideal web hosting provider? Which are the specific features and options to look for when selecting a web hosting solution? What are the key criteria to be used when selecting among multiple competing hosting services? If you are new to the web ... read more

Robin Good - November 23, 2010

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