Independent Publishing - Articles Archive
from August 21, 2007 to July 13, 2007

In the first part of 2007 I have taken my personal dive with live video streaming, and the Italian audience who has followed my non-stop reports from several of the largest barcamps held recently here in Italy, has seen with how much passion and interest I ... read more

Master New Media is back inside Google search results. This is great news for everyone working here and it is truly a day to rejoice for us. This last week has been a very tough challenge for everyone here to be confronted with, and while I ... read more

It is one week today since all of the over 16,000 Master New Media web pages of this site have been actively penalized by Google and have essentially disappeared from Google search result pages (what was before on position 1 is now on 504 - check ... read more

Text links may very well be one of the many extra venues to generate some good extra cash from your web site or blog, but you need to be careful in evaluating whether in expanding your income streams with them you may hurt your other revenue ... read more

Yes, I sang victory way too early. Nonetheless I had hoped to have come out of the terrible traffic loss that started last Friday, I instead discovered that Google has fully penalized Master New Media and dropped all of my articles out of Google search results. I ... read more

"Imagine if you took all the forums, groups and websites where you talk about all the different things you are interested in and put them in a single system. And then you upgraded them all so they made the most of new internet technology like Ajax ... read more

Grassroots, independent media outlets may indeed become increasingly interesting venues for those "in power" wanting to feed specific news and views out to the public without needing to play by mainstream media rules. John Blossom writes: "... it is interesting that in today's world of social ... read more

Mashups are an exciting genre of interactive Web applications that draw upon content retrieved from external data sources to create entirely new and innovative services. They are a hallmark of the second generation of Web applications informally known as Web 2.0. The combination of data ... read more

A new user-generated content marketplace allows anyone with the appropriate know-how and assets to upload, describe, tag and publish for a price any professional document that may be of interest to the public at large. This new online content delivery and distribution marketplace, makes it very easy ... read more

Online video potential as a monetization and marketing vehicle for small and large independent publishers is experiencing a new renaissance. Not only you can use video clips to do great marketing and self-promotion of your content and expertise (see live.pirillo.com for a really good example of ... read more

Marketing Communications: While the Internet keep growing at a frantic pace, "2.0" becomes a commodity word, active blogs are tens of millions, and UGC (user-generated content) is being adopted with enthusiasm by advertising agencies, a growing discrepancy grows everyday more evident between many a company corporate ... read more

Just about a month ago I decided to test a new grassroots live video format by utilizing the zero-footprint and zero-cost technologies available to anyone wanting to start a live video news channel. The idea was one of leveraging the latest live video streaming technology to create ... read more

As online content absorbs and adjusts to the new traits characteristics of Web 2.0 publishing, quality of content online has increasingly taken a backseat to the context within which this same content has been published. Is context becoming more important than quality in the online content publishing ... read more

How can I make my blog site rock? How can I make enough money with my web site so that I can start thinking about quitting my day-time job? What are the key things I can do to make my blog site as successful and popular ... read more

Professional blogging is a huge growth area, and there are few people who wouldn't relish ditching the nine-to-five for a life writing about the things they love best. That's exactly what I did one year ago, when I joined Robin Good's Media Network. I haven't looked ... read more

There are now a growing number of Internet video players and aggregators promising to bring the latest TV, movies and podcasts to your desktop. Most, however, rely on closed, proprietary technologies and place their viewers in a passive role. Not so with Miro, the newly re-branded ... read more

Citizen Media: where are we? Dan Gillmor does a wonderful job of distilling and identifying the state of citizen media which keeps growing and broadening its interest at a relentless pace. In this article Dan published just a few days ago, he not only outlines with insight ... read more

Mobile phones are likely to become soon the most important mass medium ever existed. They integrate all the media that humanity has known up to now and they are characterized by one important element: they allow users to be producers and not just viewers. Mobile phones, just ... read more

There is now a movie download service devoted to showcasing the very best in independent world cinema, allowing you to rent, purchase and discuss cinema from around the globe with your online contacts. Using the latest peer-to-peer technologies to effortlessly distribute fantastic looking, high-definition video across ... read more

The economics of startups are really changing, and if you are still thinking "oh my god, how am I going to find the money and capital I need to carry out this great new web project I have in mind", you may be getting out of ... read more