Independent Publishing - Articles Archive
from January 13, 2011 to May 19, 2010

As eMarketer forecasts that by 2014 77 percent of US internet users will consume online video, it starts to be evident that online video is fast becoming a major opportunity for many publishers. For brands, online video offers an opportunity to engage and communicate more effectively ... read more

Robin Good - January 13, 2011

In an age where online content is increasingly spreading in contexts different than the original source, understanding all content distribution options at stake can help you better understand which are the best course of actions to follow. What license should you publish under? Is an email ... read more

Robin Good - January 11, 2011

For most of the people, online marketing is a risky business. A field packed with well-dressed unscrupulous people, who use all kinds of dirty tricks to carve money out of unaware visitors who land on their website pages. But this is just one kind of online ... read more

Robin Good - January 6, 2011

This is the second part of a highly visual and data-rich industry report on the latest online video trends emerging around brands and e-commerce websites. While Part 1 provided a directional snapshot on the emerging 2010 trends in the online video landscape, Part 2 of this ... read more

Robin Good - December 23, 2010

If you are interested in learning and accessing hard data about the latest online video trends, you have come to the right place. In this highly visual and data-rich industry report, you can get a good view of how much online video is presently used across ... read more

Robin Good - December 16, 2010

What is the real value of curated content? Does it live in the content itself or does it live in the context, in the curation of the content - the commentary, the opinion pieces, the conversations that the content itself generates? In these two short video interviews ... read more

Robin Good - December 1, 2010

How do I choose an ideal web hosting provider? Which are the specific features and options to look for when selecting a web hosting solution? What are the key criteria to be used when selecting among multiple competing hosting services? If you are new to the web ... read more

Robin Good - November 23, 2010

While knowing how to speed up your website is a crucial technical competence for any serious webmaster, the new frontier is knowing how to avoid getting a web site to perform poorly after having added third-party widgets, add-ons and plugins. As a matter of fact, as ... read more

Drazen Dobrovodski - November 16, 2010

Are you looking to speed up your web site speed performance and page load speed but you don't know what to do with all those third-party widgets and JavaScripts you have been adding on your side columns? Have you just finished testing your web site speed ... read more

Drazen Dobrovodski - November 9, 2010

If you are looking for a cost-effective solution to offload any amount of tedious, time-consuming tasks to a qualified, on-demand human workforce, Amazon Mechanical Turk, or one of its new international competitors, may be your best choice. These services not only help you match your task ... read more

Srinivas Rao and Amanda Michel - ProPublica - November 2, 2010

What are the business opportunities for real-time news and content curation? Are there key business drivers that companies can leverage to build new added-value content services? What are the major trends that will be driving the content curation marketplace? How will newspaper and magazines take advantage ... read more

Robin Good - October 20, 2010

What tools do I need to do "content curation"? Do I need a different technology if I want to curate the news and not the rest? How about if I want to curate only video clips. Is there something just for that? How many "curation" tools ... read more

Robin Good - October 13, 2010

What skills do I need to have if I want to be an effective real-time news curator? Can I just pick the best headlines and links on my topic of interest or do I need to do know / do more? What makes a great news ... read more

Robin Good - October 6, 2010

What are the tasks involved in the real-time news curation process? What does exactly a news curator do? In Part 1 of this Curation Guide I have explained the reasons why news curation has become a necessity. Part 2 was devoted to explain the difference ... read more

Robin Good - September 29, 2010

What's more important? To save editors time and abilities in finding and reporting the most relevant stories so that they can dwell more on content production, or to leverage to-the-max the power of new media technologies such as automated aggregators, search engines, or social analysis tools, ... read more

Robin Good - September 22, 2010

We are no longer just consumers of content, we have become curators of it too. In Part 1 of this Guide I have introduced why we really need real-time news curation and what is the basic idea behind it (Part 1 - Real-Time News Curation, Newsmastering ... read more

Robin Good - September 15, 2010

The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just for the sake of ... read more

Robin Good - September 7, 2010

"How do I mobilize my website?" is probably a question you have already started asking. But after the initial curiosity, you have not found yet the time to think seriously about when and how you are going to convert your web site or blog into a ... read more


What is viral marketing? What are the characteristics of an effective viral marketing campaign? What does it take to produce content that flies on the wings of spontaneous word-of-mouth promotion? In this MasterNewMedia guide on viral marketing you can learn and understand the basic principles, foundations ... read more


Self-publishing your online course as a book may be a great way to distribute a valuable piece of content you have to a broader audience. But can you just print your online course, choose a nice cover artwork and start selling your book? As you might ... read more

Heather Hedden - eLearn Magazine - May 19, 2010

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