Many people write to me asking: “Is it important that in my URL… I use specific keywords about specifics of the topics of interest I cover?”…“I am using my name”… “What do you think about that?”

There are a lot of sites, especially blogs, that use the name of their authors as their own name ...or some fancy fantasy name that has basically no meaning in real life.

To me…that is the worst way you can go at it. It is fine if you are someone famous; but if you are nobody, that doesn’t help very much.

It's better to associate your personal name or fantasy creature with something that is deeply rooted already in the language of people so that they can associate and identify your site or your blog with something they are interested in.

So, if you talk about… classical music you don’t want to call your site Spitfire 1503... it may be better to call it you know… Beethoven All-stars by SpitFire1503… than giving it that name... that one is not going to help.

So, first of all put a name... put a big title for your site that clearly spells out what your site is about.

What do you do? What do you talk about? What is the topic? What is the focus of what you cover?

And then bring the keywords from that title also into your domain as much as possible.

In the title of your site you don’t want to have something extremely long, but as much as possible you want to use two or three or those keywords that characterize the focus you have… Marketing Online in North Korea... Editing images with Photoshop... whatever…

Find two to three keywords that define your topic and put some dash or underscore between them. Google likes them both now. Then get a domain name before it is too late... before your get too many links… before you start to become famous in your own little way.
Get yourself set up correctly as much as possible with both the title of your site and domain.