One of the most useful things you can do to better understand and improve the quality and quantity of web traffic on your site or blog, is to learn how to track, monitor, measure and make sense of the large quantity of data your web visitors leave on your server.

Comparing web traffic on www.MasterNewMedia.org via Google Analytics

Thanks to Google anyone can have easy, free and immediate access to one among the best and most powerful web traffic monitoring and analytics tool: Google Analytics. If you are not yet using it, I suggest you to give it a good try.

As a matter of fact, if you have no previous experience in web traffic monitoring and analysis, Google Analytics may actually scare due to the richness of its data sections and the good amount of new terms you are not going to be familiar with.

Even for more experienced professional web publishers Google Analytics may pose some challenges,
as some of the terms used may be different than what you have been used to elsewhere and getting to the hot zones of the traffic reports may not always be as easy as it should be.

To help you out on this front I have brought here for you two short video tutorials, produced by the official Goggle team and explaining clearly both the basics of analytics if you have never used it, as well as the fundamentals of how to go about doing some serious web data analysis on any site.

I must say, that even after many years of studying and using web traffic and monitoring tools I have learned a few new very useful things myself by looking at this two nicely produced videos.

Take a look yourself.

1) Beginning Analytics: Interpreting and Acting On Your Data (Advanced)

"If you've just started to use Google Analytics and aren't sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You'll learn how to interpret what you see in these key reports and what actions you should take as a result."

2) Google Analytics Interface Tutorial (Basic)

"A brief overview of how to use the Google Analytics interface. If you are new to Google Analytics or you'd like to pick up a few tips on how to use some of the different features, this video is a good place to start."

For more informationanalytics google help
on Google Analytics please see:

• Getting Started
  
  • Google Analytics Installation Guide
  
  
  • About Google Analytics
  
  
  • Glossary
  
  
  • Installing the tracking code
  
  
  • Installation troubleshooting





• Account administration
  
  • User permissions
  
  
  • Other account issues





• Reports central
  
  • Reporting basics
  
  
  • Report access
  
  
  • Controlling report data