Create Enterprise RSS Radars: RSS2Exchange

I do see somehow things differently.

In my introduction to Newsmastering work I always referenced automatic aggregation, filtering, deduplication and publication of topic-specific news channels. This is the way that it needs to work at the roots.

I have also said that the most powerful of all the technologies that make up the creation of such channels is the human touch, appended as the last, critical decision step to a fully automated process.

So, newsmaster feeds, or better yet, RSS Radars as you aptly call them, can be either or. You can go for quantity and have RSS Radars that produce a lot of content but, just like the Myst ones, or some pretty funny ones in Chris Pirillo newsletter, have also quite a few non-relevant items showing up in them.

With time, and the use of heuristics and some minimal form of articial intelligence such newsmastering technologies should be able to learn pretty well what a newsmaster would select, edit or reject, and could therefore act consequently.

How much does Myst Technologies price a topic-specific RSS Radar for a company like yours or mine?

Yes, I have to agree with you. I'm too am not too happy with keyword based searches.

So I'm right now looking in to providing quality Radars through aggregating multiple feeds or feed sub-sections, and some other things as well.

And certainly, NewsMastering is the norm here ...

I suppose it's all down to the question of quality versus quantity. Radars automatically collect content based on keyword searches alone and therefore, although you'll get lots of results, which is great for keeping your site fresh and for search engine placement, you won't get a lot of subscribers to those feeds, as the quality will be poor.

With an editor-based newsmastering approach, the volume of results in a feed will be relatively much lower, but the quality should be much higher.

The quality is what would encourage me to subscribe to the feed(s) and re-visit the site regularly.

Robin,

Yes, you are absolutely correct: RSS Radars are in concept similar to your NewsMaster feeds.

However, if I understand your concept correctly, NewsMasters are, at least to some extent, also editors.

The way I understand the NewsMaster concept is that a NewsMaster constantly watches the internet (using appropriate tools of course) and then creates a mix of news content on a specific topic from his daily research.

But the feed creation process is actually an editorial process: the NewsMaster selects the best information on certain sub-topics and posts only what he consideres the most worthwhile for his readers.

On the other hand, RSS Radars (or Intelligence Briefings, as it seems Radars are now called by MyST) are a fully automatic process without any editorial work, simply collecting the raw information from RSS feeds and search engine queries and reformatting it without any human interaction at all.

So, if we are being fair, I'd say that NewsMastering is an upgrade to that, a much more advanced approach to re-distributing relevant news.

For instance, examples of MyST (http://www.blogsite.com) clients are excellent examples of automatically generated Radars.

Your web site, and http://www.marketingvox.com for instance, are on the other hand great examples of NewsMaster web sites.

And if we go a little further, we can also define the roles of Conversation Coordinators and Dialog Facilitators:
http://www.marketingstudies.net/blogs/rss/archive/000217.html

Of course, if you see things differently, please correct me.

Take care,

Rok