When PR Meets BS: Marqui SEO White Paper Does More Harm Than Good

Here is the introduction from a SEO white paper I just got from Marqui, the CMS company for which I am on a paid assignment.

It says: ""We are committed to building a world-class marketing engine here at Marqui. We recently completed a new white paper for marketers on best practices in optimizing web sites for search engines.

The white paper addresses the fundamentals, and a number of the secrets, to effective search engine optimization, including search engines vs. directories vs. paid listings, making your content "SEO friendly," and creating an optimization methodology for your web site.

Optimization tips are offered for everything from the coding, to the writing, to the design of your site. Skillfully employed, they can dramatically strengthen your search engine ranking, and with it, hopefully, your bottom line."

Unfortunately nothing could be further from truth as the white paper is really a bad example of how a company can easily mishandle its own marketing/PR campaign by handing out to unqualified authors the coverage of important topics, especially those where the company paying for them is still not an authoritative entity.

 

 

Nothing worse to get your name out there while associating it with some low-quality content.

While you can go check the report yourself here are some pointers to the glaring misinformation provided in it with some personal advice for each: