December 30, 2004
When PR Meets BS: Marqui SEO White Paper Does More Harm Than Good
Here is the introduction from a SEO white paper I just got from Marqui, the CMS company for which I am on a paid assignment.
It says: ""We are committed to building a world-class marketing engine here at Marqui. We recently completed a new white paper for marketers on best practices in optimizing web sites for search engines.
The white paper addresses the fundamentals, and a number of the secrets, to effective search engine optimization, including search engines vs. directories vs. paid listings, making your content "SEO friendly," and creating an optimization methodology for your web site.
Optimization tips are offered for everything from the coding, to the writing, to the design of your site. Skillfully employed, they can dramatically strengthen your search engine ranking, and with it, hopefully, your bottom line."
Unfortunately nothing could be further from truth as the white paper is really a bad example of how a company can easily mishandle its own marketing/PR campaign by handing out to unqualified authors the coverage of important topics, especially those where the company paying for them is still not an authoritative entity.
Nothing worse to get your name out there while associating it with some low-quality content.
While you can go check the report yourself here are some pointers to the glaring misinformation provided in it with some personal advice for each:
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February 28, 2002
38 Web Marketing Myths
How much of your online marketing assumptions are "givens" without much extra thought or know-how about them? How many of the popular marketing strategies are really effective? How much of the traditional marketing approach can be applied to online marketing efforts? I have taken pleasure in collecting and editing... read more
December 31, 2002
The Myth Of Keywords Effectiveness In Search Engine Marketing
Truth And Reality About The Use Keywords in Web pages Meta-Tags To Obtain Relevant Visibility On Major Search Engines In an effort to support and help the many of you who are trying to achieve or improve their visibility and ranking on major search engines like... read more
May 24, 2004
Weblog eMarketing Myths Debunked
Roland Tanglao reviews and summarizes with simplicity the essential issues for being successful with news sites and weblogs. Many of the recipes suggested by search engine marketing and optimization firms are nothing short of useless while the items that really count in making a site exposure... read more
October 26, 2004
How To Create Buzz-Targeted RSS-Based Niche News Sites
Creating profitable buzz-targeted niche news sites (shooting stars sites) is an additional route expert newsmasters and RSS news geeks can take to further diversify and extend their income streams. Leaving to you the breadth and range of possible topics that can be covered by this approach,... read more
