US Voters Mix & Share Their Ad-Compilation: P2P Politics

The idea is simple: Send a message to a friend that includes your personally selected set of ads about the American political campaign. Through a simple peer-to-peer (P2P) setup, individuals become the effective evangelists and promoters of whichever campaign they want to support.

They have access, selection and diversity of opinion to select from.

The new free service, P2P Politics.org, allows each one to find a very broad selection of political ads relevant to the US presidential election.

Anyone can contribute/submit additional ads (though for obvious copyright and other reasons, all entries must be reviewed before going live).

Outside of it being an almost exclusive American thing, it is interesting to see how much, those at the edge of the communication paradigm utilize viral, grass-roots, bottom-up online strategies to achieve awareness around important issues and an expansion of information diversity and easy of access to it.

P2P Politics.org works like this: There is a pile of clips to select among. Select some that best express a point you think a friend should hear. Put the friends address into the email box. Add some text yourself. Click send.

Your friend will receive an email, with links back to the clips, and also an invitation to do the same to someone else.

The Internet Archive is hosting the content under a Creative Commons license.

Interesting.