I think I have explained and re-iterated in many different ways why syndicating your content in RSS is so very important.

In case you didn't hear my previous calls, here Yahoo's own official voice on the subject. See what Yahoo itself says about the value of syndicating your content online via RSS:

"The question is, why wouldn't you?

Headline syndication is a great way to build awareness of your content and your brand, drive traffic to your site, and serve your existing readership -- with relative ease and without expense.

Invest a small amount of time to create your RSS file and you can essentially distribute hedlines to many sources with very minimal ongoing work and virtually no overhead.

Not only can syndication help build stronger relationships with existing readers who want to know as soon as new content gets posted, it will also help attract new readers.

And now, with My Yahoo! introducing the RSS format to its broad audience, publishers and bloggers who choose to syndicate will gain access to the millions of readers who visit My Yahoo! every day."

So, what are you waiting for?