July 30, 2004
How To Increase Search Engine Visibility And Exposure
The Marketing Experiments Journal is a great, free newsletter that I would heartily recommend to anyone involved marketing communications. In the last issue which arrived in my inbox last night there was (among a ton of other very useful materials) a great list of 20 recommended changes that, according to MarketingExperiments' own research, have been proven to be the most important ones affecting your visibility and exposure within the major search engines. I have extracted from their original list the six most important actions I suggest you take and I have added a few more of my own. Here is my top ten list of suggested improvements to increase your search engine visibility.
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