"People in television news are keenly aware of the principles of technological disruption. The possibility that news organizations (as we know them) are about to be (or already have been) marginalized, is a very real prospect. ...Absorbing a big blob of information is not an efficient way to get "updated", especially when you have interests that come and go. Sometimes I watch the weather forecast with great interest. At other times I am focused only on the top headlines of the day. And sometimes I want to hear about a particular sporting event. My information requirements are 'atomized'. My preference is to be informed in snippets based on an information diet of my choosing. ...Oddly enough, the television industry appears completely unaware of syndication formats such as RSS. This is not surprising - the stage of "becoming an institution" with no re-engineering or innovation can lead to death for an organization. ...If you're in the television news business - time to wake up and smell the RSS."