Good Stories Are Like Nice Gifts

A story is like a gift. "There is no perfect gift for everyone, but with some attention to the audience, what their expectations are likely to be, some thought on an appropriate choice, and some appropriate and attractive but not extravagant packaging, every gift-giving, and every story-telling, can be successful and effective, and for largely the same reasons. Good stories, like good gifts, seem to have one or more of five qualities:..."