Customisation Is The Future Of News

News publishers have failed to exploit new technology to tackle the decline in newspaper readership, according to online news guru Vin Crosbie. In a lengthy essay published on the Online Journalism Review on 4 March, Mr Crosbie says that news sites are 'dangerously dependent' on their print counterparts. These are the solutions he proposes:
• News publishers must learn to employ new technologies to satisfy each reader's individual interests.
• They must recognise that convergence - content sharing between different platforms - will happen within the next decade.
• They must focus less on producing content and more on delivering a complete package.