The online universe is evolving rapidly and many critical changes are taking place right now. Information overload is reaching, as long forecasted, new heights. It is becoming increasingly difficult to manage it all, or even to decide what to discard and what not. In the end, lots of relevant information is lost or it never reaches its ideal destinations. The connection between information creators and information users is to be perfected. As the network starts rapidly organize itself, different levels of automatic filtering will gradually make it easier for people to access the "right" information, and for information to be rapidly found by whoever seeks it.