Did you know that if you already have a personal profile Facebook page and want to create another one for your company you can't? Businesses on Facebook are supposed to have a Fan Page, not a Personal Page! Yeah, and it is official: go check out the Facebook terms of service, and read carefully what they say: if you do create a personal profile for your business, Facebook will shut it down and trash all your shared content and fans. So, how do you go about creating an effective Facebook presence strategy for your coompany by utilizing a Fan Page?
Photo credit: Marc Dietrich
In this MasterNewMedia guide you will find a passionately curated selection of the best online reports and articles explaining which are the best strategies to create a Facebook Fan Page, along with a uniquely hand-picked selection of valuable examples to get you inspired.
The issue is this. To effectively engage with your online audience while strengthening your ability to listen and learn from it, your social media presence, including your active use and management of a Facebook Fan Page, has become increasingly crucial in the achievement of such results.
The importance of having a Facebook Fan Page has indeed become a tangible business requirement for any competitive company wanting to extend its online presence, reach as well as its ability to leverage customers insight for sales, marketing, customer service, product R&D and more.
To put things into perspective and to understand the benefits of creating a Facebook Fan Page to promote your content, here is some interesting data:
(You can find more specific data on Facebook reach and popularity right on this infographic on "Facebook Facts and Figures" - March 2010).
But how can you create a Facebook Fan Page that is compelling, beautiful to look at and that boosts your visibility?
What are the best strategies to follow?
Are there examples of successful Facebook Fan Pages that you can use to inspire yourself?
In this in-depth MasterNewMedia guide you will discover what you need to know to create a Facebook Fan Page that is as effective as you want it to be.
Specifically, this guide focuses on:
Here, the MasterNewMedia Facebook Fan Page guide in full detail:
What are the very first steps you should take to promote your Facebook Fan Page? In this guide by SEOmoz you will find an overview of the basic strategies to run and leverage your Facebook Fan Page to increase your number of fans.
by timsoulo - SEOmoz
What is the real potential of Facebook? How can you use your Facebook Fan Page to get more visibility and authority for your brand? Here you will find the key tactics to start a successful Facebook marketing campaign using your Fan Page.
by Tamar Weinberg - Techipedia
Do you have a Facebook Fan Page, but want to know how to increase the number of your fans? In this article you will find the most effective, non-technical tactics to promote the content you share on your Facebook Fan Page.
by Ann Smarty - Search Engine Journal
A comprehensive SEO strategy can play a vital role in boosting the growth rate of your Facebook Fan Page and in distributing your content more effectively. Here are ten strategies to boost your Fan Page rankings inside search engines results.
by Justin Smith - Inside Facebook
How can you use Facebook programming language (static FBML) to improve and personalize your Facebook Fan Page? In this guide you will find all the basic steps to enable static FBML on your page and start engaging with it.
by Nick Shin - Social Media Examiner
If you want to create an engaging Facebook Fan Page, you should know how to use the tools that Facebook itself provides you. Here are the best Facebook tools and how to use them if you want to create a unique and engaging Fan Page.
by Orli Yakuel - TechCrunch
Getting your Facebook Fan Page to work well takes time, dedication and some planning. Don’t expect to create a page and then have a huge following instantaneously. Here are the basic elements your Facebook fan page must have to be really successful.
by Samir Balwani - Mashable
Why is it so important to make your Facebook Fan Page easily reachable for other Facebook users? Here you will understand why visibility is key on Facebook and how to customize your Fan Page to get more visibility.
by Greg Finn - Search Engine Land
Are you designing your Facebook Fan Page and need some examples of other successful Fan Pages? Find out the best practices to customize your Facebook Fan Page design, with various approaches to creating an attractive, descriptive and engaging Facebook business page.
by Julia May - Smashing Magazine
FacebookShowcase is a collection of the best Fan Pages on Facebook that you can use to inspire yourself to design your own Fan Page or to have clear design guidelines you want to share with your own web designer.
by Orli Yakuel - FacebookShowcase
How should you engage with your fans on your Facebook Fan Page? Here are five case studies of brands that are doing a great job on their Facebook Fan Pages.
by Callan Green - Mashable
Ever wondered how some big brands build and monetize their presence on Facebook? In this case study, you will learn how the California State Parks Foundation Fan Page grew its fans from 517 to 33,000 in just two weeks.
by Daniel Burstein - Marketing Experiments
How do effective Facebook Fan Pages are built? Is there some kind of pattern you may replicate to know you are doing right? In this report you will find an analysis conducted on a number of top-notch Facebook Fan Pages that shows a common pattern in the amount of content posted, number of fans, and categories that you need to follow to be successful.
by Sysomos Inc.
What are the criteria to build a successful Fan Page on Facebook? This latest research from Altimeter shows that most brands on Facebook lack a precise strategy to run their Fan Pages and efficiently interact with customers. Learn from brands' mistakes how to perfect your Facebook Fan Page marketing strategy.
by Jeremiah Owyang, Christine Tran and Alan Webber - SlideShare
Originally prepared by Robin Good, Daniele Bazzano and Elia Lombardi for MasterNewMedia, and first published on July 19th, 2010 as "How To Create A Facebook Fan Page: Guide To The Best Strategies And Examples".
Robin Good, Daniele Bazzano and Elia Lombardi -
Facebook Fan Page Marketing Guide - Helder Almeida
Facebook Fan Page: Successful Marketing Strategies - Pablo631
How To Promote Your Facebook Fan Page - sgursozlu
SEO Strategies Every Fan Page Owner Should Know - (c) e-mind
How To Customize Your Facebook Fan Page Using FBML - norebbo
How To Build an Engaging Facebook Fan Page - Pedro Nogueira
Designing a Facebook Fan Page: Showcases, Tutorials, Resources - Lammeyer
Facebook Fan Pages: An Analysis of Common Usage Patterns - golloween