Is there a way to find out the actual value of your blog or website? If you wanted to consider accepting new publishing partners or were caressing the idea of selling out to someone else, would there be tools to help you gauge how much your site could be worth?
To be really honest, if I were you, I would use one of the traditional brick and mortar approaches to estimate your website value by multiplying your annual revenue for at least two or three years and setting that resulting value as an indicative market price you can sell most any business at. If you want to experiment a little with this standard approach, fly to CNN - What's your business worth - really? which provides info and an easy to use calculator to estimate the potential selling value range of your business.
On the other hand, there is a growing set of free online web tools which claim to be able to provide as well an estimate of your website value. And if you have ever been wondering how much your site is really worth, these free online web services, will indeed provide some initial indication. But that's where the value ends.
As a matter of fact, you may have a hard time finding any two of these free website estimation services returning the same value estimate for any website you submit.
Each one has likely a different approach to calculate how much your website is worth, and in most cases how this is done is never clearly disclosed on the service website.
In general, these web site value estimation services analyze the number of inbound links you have from other sites while assigning a monetary value to each. Additionally, some track your web site presence inside major directories (e.g.: DMOZ), your ranking on Alexa, your Google PageRank or additional data coming from other web site traffic data sources (e.g.: Compete, Quantcast, etc.).
The final result is that these website value estimation services are not really instruments on which to establish a business plan or an acquisition strategy but rather tools that you can use mostly to:
a) get an idea of what your site could be worth (by averaging some of the results obtained)
b) compare your site value to other competitors in your niche
c) measure trends over time
d) show off to your friends and colleagues how much your web site is worth
If you want to give these website value estimation services a spin, I suggest you check what differentiates each service from the next by looking at the comparative criteria I have utilized in the table below:
Originally prepared by Robin Good and Daniele Bazzano for MasterNewMedia, and first published on May18th, 2009 as "How Much Is My Site Worth? Best Services To Estimate A Website Value".
Originally written by Robin Good and first published on MasterNewMedia.Robin Good -