How Much Is My Site Worth? Best Services To Estimate A Website Value
Is there a way to find out the actual value of your blog or website? If you wanted to consider accepting new publishing partners or were caressing the idea of selling out to someone else, would there be tools to help you gauge how much your site could be worth?
To be really honest, if I were you, I would use one of the traditional brick and mortar approaches to estimate your website value by multiplying your annual revenue for at least two or three years and setting that resulting value as an indicative market price you can sell most any business at. If you want to experiment a little with this standard approach, fly to CNN - What's your business worth - really? which provides info and an easy to use calculator to estimate the potential selling value range of your business.
On the other hand, there is a growing set of free online web tools which claim to be able to provide as well an estimate of your website value. And if you have ever been wondering how much your site is really worth, these free online web services, will indeed provide some initial indication. But that's where the value ends.
As a matter of fact, you may have a hard time finding any two of these free website estimation services returning the same value estimate for any website you submit.
Each one has likely a different approach to calculate how much your website is worth, and in most cases how this is done is never clearly disclosed on the service website.
In general, these web site value estimation services analyze the number of inbound links you have from other sites while assigning a monetary value to each. Additionally, some track your web site presence inside major directories (e.g.: DMOZ), your ranking on Alexa, your Google PageRank or additional data coming from other web site traffic data sources (e.g.: Compete, Quantcast, etc.).
The final result is that these website value estimation services are not really instruments on which to establish a business plan or an acquisition strategy but rather tools that you can use mostly to:
a) get an idea of what your site could be worth (by averaging some of the results obtained)
b) compare your site value to other competitors in your niche
c) measure trends over time
d) show off to your friends and colleagues how much your web site is worth
If you want to give these website value estimation services a spin, I suggest you check what differentiates each service from the next by looking at the comparative criteria I have utilized in the table below:
- Procedural Approach: explanations of how results are calculated
- Sources: Data sources utilized to estimate site value
- Results customization: options to personalize results or data sources used
- Embeddable Widget: opportunity to republish site value on other sites
- Custom URL: reference URL providing your site value
Best Services To Estimate A Website Value Comparison Table
Best Services To Estimate A Website Value
No other free web service inside this guide is as clear as SiteValueCheck to explain how much your website is worth and WHY. Instead of giving you just an estimate of your website value (providing little or no explanation of how that result was obtained), SiteValueCheck shares detailed info on each and every criteria that is used for scoring your site. Data used to estimate your site is: Google PageRank, Alexa Traffic Ranking, backlinks depth, average popularity of related web sites, age of search engine presence, and webpages load times. Unfortunately, the report you get is not customizable nor you can reach it at a specific URL. You cannot share your website value using a widget.
Stimator measures the value of your website using the following data: relevance of the domain (.com scores more than .org or .net), inbound links, ranking of your site inside search engines, financial market fluctuations, and social media mentions. Stimator also indexes your website value for future reference. You won't find a clear explanation of the procedure used to evaluate your website, nor any option to obtain a customized value (e.g. for a specific period of time). You can share your website score using a widget or a dedicate URL which is unique for your site.
Unlike the other services included in this guide, ValueMyWeb does not provide you an immediate result of the worth of your site, but rather processes your domain and e-mails you a unique link to access your own report. (Not customizable) data taken into account is: Google PageRank, Alexa Traffic Ranking, organic keywords value, and social media mentions. At the bottom of the webpage with your report, there is also a small piece of HTML code you can copy and embed onto any website to show people how your website has scored.
- URL Appraisal
URL Appraisal is a web service that evaluates your website using a proprietary algorithm. The service uses data from your domain age, Google PageRank, Alexa Traffic Ranking, Google inbound links, Yahoo! inbound links and URL marketability. Inside the About Us section of URL Appraisal website, you are explained how data is processed and calculated. The report of your website value is not customizable. You can share the score of your site using an embeddable widget or a URL which is unique to you.
Website Valued estimates how much your website is worth using data about your daily visitors, advertising revenue, sales revenue, and active subscribers. To get a tailored report of your website value, choose a specific period of time and then let the service generate again your site score. Unfortunately, you are not explained how Website Valued calculates the value of your site. With a dedicated URL for each site submitted to the service, you can access or share your own report page without launching Website Valuated again. No widget available.
MyWebsiteWorth appraises your website by looking at data from your Google PageRank, Alexa Traffic Rankings, unique visitors, and total visitors. The service shares no info on the process to obtain the value of your site, and you have no option to get a tailored value which refers to a specific period of time or webpage. You can share your website score by giving people the custom URL of your result page. No widget is available.
DnScoop analyzes the value of your website checking your Google PageRank, Alexa Traffic Ranking, and domain age. You cannot narrow down your website score to a specific period of time or a specific web page. DnScoop does not allow you to share your website value with unique URL (but a widget is available). A clear outline of the steps taken to generate your website value is also missing.
- Welcomia Website Value
Welcomia provides a free tool to estimate the value of your website according to the following parameters: Google PageRank, Alexa Traffic Ranking, backlinks, host IP, domain age, Google Adsense potential, DMOZ inclusion, search engine backlinks, and Google indexed pages. Unfortunately, the precision of the (not customizable) data you get, does not match a clear explanation of how data is processed during the estimation procedure. No custom URL is available to check your results at a later time, or share your score to other people. An embeddable widget is also missing.
- Site Value Calculator
Site Value Calculator gives you an estimate of the value of your website or blog. A brief summary displays the criteria that Site Value Calculator uses to evaluate your site (Google PageRank, Alexa Traffic Ranking, backlinks, domain age, DMOZ inclusion), but there is no explanation of what these results mean, why they matter, and how they are processed. You can share your score using a dedicated widget and a URL which is unique for your own site.
WebsiteOutlook generates an estimate of the value of your website using the following data: net worth, daily pageviews, daily ads revenue, Alexa Traffic Ranking, Google PageRank, backlinks, DMOZ inclusion (a large open directory of human-reviewed web sites), host IP and server location. Unfortunately, Website Outlook does not provide any info on how your website data is calculated. WebsiteOutlook does not allow customizable reports. You can embed your website score using a dedicated widget or sharing a custom URL which is unique for your site.
CubeStat appraises your website using data from: Alexa Traffic Ranking, Quantcast Traffic Ranking, Compete Traffic Ranking, Google PageRank, backlinks, Yahoo! Ranking, DMOZ inclusion (an open directory of human-reviewed websites), host IP, server location, and domain age. CubeStat fails to provide a clear explanation of which data is used to produce your website value. You cannot customize the way your website value is created or delivered. An embeddable widget and a custom URL for your website value result are also not available.
- Ninja Website Appraiser
Ninja Website Appraiser is a free web-based tool that makes a quick evaluation of your website value using data from your PageRank, Alexa Traffic Rankings, average backlinks from major search engines, text link ads, product placement, and independent advertising sources. You get no info on how the data is processed, and you have also no additional option to narrow down the results and get a tailored report. To share your website value you can use a customized embeddable widget, but not a unique URL which points directly to a webpage which contains your site results.
Your WebSite Value uses some of the data related to your site (Google PageRank, Alexa Traffic Ranking, inbound links, domain age) to generate an estimate of your website value. It is not clear (and not explanation is provided on the official website) how Your Website Value analyzes the data and produces the score for your site. You cannot get a customized report of your site value on a specific period of time. Your Website Value allows you to share the score of your site using a widget or a custom URL.
- Website Calculator
With Website Calculator you can appraise your website and check specific indicators used to score your site: Google PageRank, Alexa Traffic Rank, Alexa traffic details, backlinks and IP geolocation. The service does not explain the procedure used to get your results, nor shares any info about what is PageRank, ATR, or any other estimate indicator. Website Calculator results cannot be customized and there is no specific URL that points to your website value. An embeddable widget to display your score is also not available.
- How Much Is Your Blog Worth?
How Much Is Your Blog Worth is an applet that calculates the value of your site using Technorati.com API. You cannot customize how the applet works (e.g. to generate your website value for a specific period of time). Also missing is a link back to Technorati.com that you can use to verify which data is taken into account and help producing your website value. You can share your website score using a widget, but not a unique URL.
- Sootle Directory
The free tool from Sootle Directory analyzes the backlinks of your website and gives you an estimate of its value. Once you get your website worth, you are given a piece of code to embed on any web page to show how much your domain has scored. The code is automatically updated when new backlinks are discovered. No custom URL is provided to check back your score without re-submitting the address of your site.
WebValuer is a free service you can use to estimate your website. Your website value is calculated by gathering data from Alexa Traffic Ranking, daiy pageviews, daily visitors, daily revenue, backlinks and inclusion inside DMOZ. Like other competitors, WebValuer fails to provide a clear explanation of how data are really mixed together to generate your website worth. You cannot customize the way your website value is created, but an embeddable widget and a custom URL for your value results are available.
Worth.im appraises your website by looking at your Google PageRank, Alexa Traffic Rankings, daily pageviews, DMOZ inclusion, Whois information and several other data. The service shares no info on the process used to obtain the worth of your site and you have no option to get a tailored value which refers to a specific period of time or web page. Your web site score can be shared through a custom URL. No widget is available.
Robin Good -
Originally prepared by Robin Good and Daniele Bazzano for MasterNewMedia, and first published on May18th, 2009 as "How Much Is My Site Worth? Best Services To Estimate A Website Value".
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