Curated by: Luigi Canali De Rossi

Sunday, January 26, 2003

Understand what the marketing scene is talking about and enter the stage

Marketing Terms
= must have
Online Dictionary

Are you sometimes confused by the thousands of marketing acronyms and buzz-words thrown around in the real and virtual world? Sean O'Rourke's online dictionary of marketing terms empowers you to take a vital part in the discussion by not only providing you with very clear definitions, but also with means to start acting. Let me describe my own experiences with this dictionary to show you what I mean.

On the Marketing Terms Web site, you can either access term definitions by selecting a letter of the alphabet or a category (e.g. "content and community", "email marketing"). I took the second path and choose the category "search engine optimization". I got a list of linked terms with already helpful short definitions. I clicked on the link "keyword research" and received not only useful general information about keyword research, a list of synonyms and related terms, links to relevant articles (see also The Myth Of Keywords Effectiveness In Search Engine Marketing on MasterMind Explorer), but also links to tools for keyword optimization like Wordtracker (read the MasterMind Explorer Review about Wordtracker, Part I and Part II).



I can warmly recommend this valuable resource to you. Unlike many other online dictionaries this one is not just an online-clone of a traditional offline-dictionary, but makes indeed use of the possibilities offered by the internet, like linking to Web pages where you can immediately apply your new knowledge. The Marketing Terms Web site is very easy to understand and use. The only thing that is missing is a search box.

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posted by on Sunday, January 26 2003, updated on Tuesday, May 5 2015

Creative Commons License
This work is licensed under a Creative Commons License.




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