Top Internet Trends 2010: A Guide To The Best Predictions From The Web - Part 1
What are going to be the top Internet trends of 2010? As every end of the year, influential bloggers, opinion leaders and media experts look inside their crystal balls to foresee what will be hot and where the market is headed in the following year. In this MasterNewMedia guide you will find the best 2010 predictions from the web.
Photo credit Katrina Brown
While obviously no one can guarantee her predictions will be right on the money, there are some key points that do emerge as prominent in 2010 and can significantly change the way you and I use and live the web
- Media consumption Due to increasingly empowered consumers and further advances in technology, media will become more
- Distributed the same content will pop up in multiple locations, formats and channels
- Personalized media will be tailored to reflect what consumers have watched, read, experienced and shared.
- Contextualized when and where consumers get their information will dictate its content and format, and that, in turn, will shape how they interact with and share it.
- Advertising eMarketer estimates social network advertising will grow only 7% next year to $1.3 billion, accounting for a mere 5.5% of total online ad dollars. And while ad spending on these sites will never represent a significant share of total online ad dollars, spending on non-advertising forms of social marketing will rise significantly next year and beyond.
- Media engagement Media portals will need to figure out how to engage the community at a grass roots level so they have drivers and participants pushing the conversations and attracting peers. Portals believe they can scale and develop the website traffic required to support a local advertisement model. However, communities may develop their own home grown commercial systems for the same reasons why "buy local" is becoming a mantra; and the portals are not entitling ownership of their local media systems to the community.
- Social Media As the significance of social networks continues to grow, businesses are investing more in community building as a marketing driver. According to the recent "Tribalization of Business" study released by Deloitte, 94 percent of businesses will continue or increase their investment in online communities and social media and, for the majority of these companies, their marketing function will drive this investment.
- Webinars Webinars are already changing the landscape on how people meet for business on the cheap, and worry the airlines. However, current webinar systems like WebEx, GoToWebinar or others are still either too difficult to use at full. Within 2010, some company will develop a simple to launch, one-click web meeting system that can broadcast live discussions across ad hoc participant groups.
- Mobile Smartphone usage will continue to increase and mobile payments will become one of the preferred venues for payments. The iTunes Store has lead the way with interesting services like Square surfacing to redefine how you and I can utilize our phones to pay for stuff while. on the move.
- Real-time The term represents the growing demand for immediacy in our interactions. Immediacy is compelling, engaging, highly addictive... it is a sense of living in the now and that is why you should expect to see more real-time in the coming months as Google Wave reaches its maturity, Facebook tries real advantage from the acquisition of FriendFeed and real-time protocols like PubSubHubbub become really top-notch.
- Content curation In the attention economy, with its millions of daily status updates and billions of web pages vying for your time, how do we best allocate that scarce resource? Mass media used to rule syndication, but now anybody can curate and present content across a plethora of social media platforms. Curating breaking news is key to readership - it's the reason why people follow CNN, Marketwatch or Engadget. Twitter has distinguished itself as the forefront application for breaking news, and anybody can use Twitter Lists to curate Twitter feeds by topic, geography and industry.
- Cloud computing This trend, boomed back in 2008 and persistently growing in 2009, will shift even more data and applications from your desktops to servers elsewhere ("the cloud"), making data accessible from anywhere and enabling collaboration with distributed teams. Giants like Microsoft, Apple and Adobe are already moving in this direction.
- Open source Open source software projects, typically for the purview of programmers or at least technophiles, will be available to the masses and will also generate revenues thanks to a simple infrastructure that can live in the cloud and offer services for small subscription fees (think of Beanstalk).
Are you starting to taste the future? In part 1 (part 2) of this guide on top Internet trends of 2010, you can glimpse what the media realm holds for Internet professionals and consumers in the upcoming months.
Top Internet Trends 2010 - Part 1
It is that time of year again - the season for looking back, reflecting on what transpired over the course of the year, and simultaneously looking forward, to formulate thoughts, and perhaps some hope, for what the coming year will bring. Like last year, eMarketer's CEO Geoff Ramsey shares seven predictions which he thinks will get underway in 2010 but really gather momentum and take on greater importance in subsequent years.
by Geoff Ramsey - eMarketer - December 14th, 2009
As 2009 draws to a close, the web's attention turns to the year ahead. What can we expect of the online realm in 2010? While web innovation is unpredictable, some clear trends are becoming apparent. Founder and CEO of Mashable, Pete Cashmore, expects the following 10 themes to define the web next year.
by Pete Cashmore - CNN - December 3rd, 2009
In 2009, digital marketing experienced some major shifts in marketing opportunities, budgets and attitude. 2010 will see the hype calming around Facebook apps and Twitter campaigns and the development of ROI models around social media marketing. The following trends are based on some shared thoughts between the guys at DMB and their clients.
by Nuri Djavit and Paul Newnes - Digital Media Buzz - December 3rd, 2009
Every year the ReadWriteWeb team tries its hand at predicting the future. Last year some guessing were wrong, while some others were pretty on the money. So, you probably want to take a look to what RWW editors foresee will shape the web in 2010.
by Richard MacManus - ReadWriteWeb - December 24, 2009
Most of the web trends to watch in 2010 can be seen already on the web, but it is worthwhile to compile a niche-organized list to make sense of what is waiting for you and me around the (web) corner. Here are 30 trends that Tad Chef from SEO Optimise thinks will have a major impact next year and beyond.
by Tad Chef - SEOptimise - November 27th, 2009
Pat Kitano uncovers some promising new media trends and makes his prediction for 2010. Spanning from advertising to online content, from the real-time web to online marketing, Kitano tries to make a comprehensive set of possible trends you and I will likely confront with in the next few months.
by Pat Kitano - Media Transparent - December 13th, 2009
Once again, Lightspeed is going to go on record and make some predictions for 2010. Jeremy Liew talks you and I trough the consumer internet, the mobile scene, and also the cleantech and enterprise realms.
by Jeremy Liew - Seeking Alpha - December 13rd, 2009
Where were you when we welcomed the new millennium? It seems quite quaint to look back at that moment and remember our fears. Fast forward ten years and our online lives have changed beyond all recognition. We may not be worrying about the millennium bug when the clocks tick over shortly (although some of us may now be anticipating 2012) but we do anticipate an even more exciting new era as web and technological development gathers even more pace. Here are some peeks into the Blogtrepreneur crystal ball.
by Adam Toren - Blogtrepreneur - November 25th, 2009
"2010 Social Media Influencers" is the first report from the series "2010 Influencers Series: Trend Predictions in 140 Characters" by TrendsSpotting Market Research, featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year. The predictions are adopting a new "tweet style" format, easier for you to focus on, comprehend and forward.
by Taly Weiss and Apurba Sen - Trendsspotting - December 24th, 2009
It is hard to believe another year has come and gone. So many interesting trends have emerged this year, and many more are likely poised to do so next year. Luckie & Company, spent a lot of time observing and studying trends that affect consumers' lives and came up with a list of 10 trends that have potential to continue growing, maybe even enter the mainstream, and start to play an emerging role in daily life in 2010.
by David Stutts - The Luckie ReThink Tank - December 3rd, 2009
End of Part 1
Robin Good -
Originally prepared by Robin Good and Daniele Bazzano for MasterNewMedia, and first published on December 30th, 2009 as "Top Internet Trends 2010: A Guide To The Best Predictions From The Web - Part 1".
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