Curated by: Luigi Canali De Rossi

Thursday, April 17, 2008

How To Evaluate Business And Advertising Opportunities Of A Specific Online Market Niche - Video

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How do I determine whether an area of interest I am passionate about can be monetized once I create a blog or web site around it? Is it possible to tell whether a certain online market niche is more valuable and promising than another one?

See further down in the article for the actual video of Robin explaining how to gauge a specific online market niche for business and advertising opportunities

If you are new and just about to start in the online world with a blog or web site that wants to embrace the advertising and monetization opportunities that the Internet does offer, you may want to start investing a little time in learning how to gauge a promising online market niche, from one that may make you only famous, but certainly not rich.

There is actually a quite simple and effective approach to this, that is used over and over by online entrepreneurs and Internet marketers of all kinds.

I myself have used it more than once, and can assure you that, nonetheless it appears quite simple and fast to do, it does indeed give you some valuable indications of the business opportunities available in the online niche market you have selected.

Robin Good explains in simple words how to get an initial idea of whether a specific online market niche can be monetized via content - advertising solutions


Full English Text Transcription

"Ciao, this is Robin Good for MasterNewMedia and today we're going to talk about:

How can you tell whether the sector, the area of interest, the discipline, the field you're interested in, can be monetized, can have a future in terms of advertising and monetization on the web?

Is there a way to tell beforehand?

I mean... I and other people keep telling you that, when it comes to open your blog site, you should go as much as possible for something that you really believe in, something that you're really very passionate about, that you really like to write and explore and know more about.

So if that is the case, then how can you tell whether that direction is OK?

Or how can you scope and test out whether among certain categories that could be of interest to you there is one that is more effectively, more easily monetizable right now?

Is there a way?

There are several ways indeed and I'm going to explain to you the simplest one.

The most basic one, so that you can get into the proper frame of mind to learn more about how things work and what kind of variables you can start looking at when you want to gauge whether a certain Internet business niche or a marketing niche is valuable or not.

It is very simple.

It work like this: you just take Google and you put in the query box some of the terms that refer to the field of interest that you want to explore.

Say you want to start a bog about "golfing" and you know there are many blogs out there and people have told you that you may have to choose something that is very specific. So you have already kind of decided that golf clubs could be a good idea so you type in your Google search query "golf clubs" and since I'm not a golf expert maybe there are other terms that are complementary, similar to "golf clubs" and you do separate searches for each: "golf clubs", and then "golf club" singular, and then "clubs golf", and then whatever other complementary words you deem appropriate.

Now, what you're going to look at, are the results that you will find below your Google search query.

Are there lots of blogs and sites inside those search results, that talk specifically about the thing you just mentioned?

a) If there are lots of sites and blogs, that is a good sign in terms of business opportunities.

b) If there are no ads to be seen, your theme/ topic selection may be focusing on something that people and sites do talk about, but around which there are really no products or services being sold.

Of course, this is a general approach, and I am not saying that you can apply this reasoning to everything. But again, in general, this is the case.

So an existing number of blogs and sites on that particular topic may be a good indicator,

An even better indicator would be if there was nobody on your selected topic.

There is just no one that talks about color cartridges for laser printers. There is nobody, I don't believe that. I bet that if you say color cartridges for laser printers there are not only sites, suppliers, blogs, communities, that may be even more than that. So you got to go check out this first item, and that's the first indicator, it does already a number of things.

The second one is to check out whether you're going to see some ads appear, right on top of the search results or especially on the side column, where you normally see some ads appear. This may not happen always when you do a query on Google, but most of the times, and when using keywords for a topic that has a thriving marketplace, yes.

Now, if you get one, two, three, four, five advertisers to appear for those terms you want to take up as the theme for you blog or site, then that's good sign. It means there are products and services that want to advertise in this market and if you do a good job you may be able to capture some of their advertising budget.

So the second step is to look as to whether there are ads appearing in the Google search results above or next: the more, the better.

No ads, bad sign: you may have not chosen the proper terms to search, so do try the alternatives, but keep in mind that this should give you a good initial sense of whether the theme, the topic, the market niche you have selected can have serious business opportunities in the future.

That's all from Robin Good, talk to you very soon, ciao."

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posted by Robin Good on Thursday, April 17 2008, updated on Tuesday, May 5 2015

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