News Aggregators, also known as Newsreaders or RSS Readers are becoming extremely popular with news junkies for three main reasons - they perform a really useful task, they're typically very easy to use and in most cases, are free.

Photo credit: Lynne Lancaster

So, what's the catch? Well, none as far as the user is concerned. But if you're a website user interface designer, or an information architect, you may have reason to worry about your long-term professional future.

In a thought-provoking article in Digital Web Magazine entitled "Home Alone? How Content Aggregators Change Navigation and Control of Content", Joshua Porter discusses how aggregators are by-passing the sacred cow of web designers - the Home Page.

"Aggregation hinges on gathering content from other domains. This dramatically affects the search for content. Users no longer need to start their search in the domain where the content lies. In fact, they almost never do.

With all these aggregators providing new places to start our searches for content, what will become of the home page? The hallowed ground of the home page is the most contested space in the history of the Web, and millions of valuable hours have been spent discussing its design and refining its content.

Whether or not it is important to users, the home page holds such a place in the minds of designers that it usually gets the top spot in the hierarchy of information. The reason for doing this is not entirely clear. It may be because home pages are the first pages to be indexed by search engines. Or perhaps everybody knows that the home page is (or should be) an index of what can be found on the site, so it becomes as good a place as any to start designing.

Whatever the reason, it is the state of the art that home pages get highest priority."

News aggregators provide, in effect, a new, neutral home page for their users. It is totally user-centric, simply because the content which feeds the aggregator's user interface has been personally selected by the user.

This represents a profound shift in the balance of power between information providers/designers and users/consumers. As a user/consumer, all I want is the information content itself. I don't want to be 'navigated' around your website as you see appropriate. If there's any further exploration to be done on your site, I'll do it myself (with the help of my trusty search and aggregation tools), thank you.

Users design their own interface to their world of information. They are no longer dependent on a site's proprietary information architecture (IA) to find what they're interested in. The aggregator takes them directly to where they want to be, which is, typically, a single content item, such as a fresh article.

In fact, the user doesn't even need to visit the site that houses that new article to decide whether they want to read it or not, as the aggregator will, at a minimum, provide them with the title, time/date, and first few lines from within the aggregator's user interface.

However, on the basis that most aggregator users will be sufficiently compelled to read the full text of an article they've been alerted to that interests them, the page they will initially land on will be the one that contains that specific item.

If you're an online publisher with a website or blogsite, where should you be investing your resources? On a beautifully designed home page, packed to the seams with as many revenue generating advertising and sponsorship messages as you can fit there? Or should you be thinking very carefully about the design of each and every single article page?

"Content-rich pages, not navigation pages, are the focus of aggregators. Because of this, any useful context created by a user starting on a home page and moving through the navigation pages is nonexistent. This reinforces the basic idea that each Web page has a unique URI for a reason: It contains a unique set of content declared by its title, described by its headers, and discussed in its paragraphs. Because our IA may not be used, we will have to put more trust in the aggregators (both human and machine) to create the supporting IA. In a sense, our pages will live on their own."

In effect, these pages become a home page and if you want to entice visitors to explore more of your site, it is from here that you must provide an architecture or design that helps them to do that. Having highly relevant, contextual ads on the specific page also makes sense.

How might that be achieved?

• Bearing in mind that your visitor is interested in that specific article or news item, it would be helpful to provide, at the end of the article, a list with links to other related articles on your site.
• Highlighting particular key words within the text of the article itself and linking them to previous articles or definitions you've written would benefit both you and the visitor. Once again, contextual ads on these pages can be appropriate.

So, does the traditional home page have a future in this rapidly developing user-centric, aggregator-based navigation model?

Maybe this is where one of the most useful (for visitors) but most often neglected or hidden (by the site's owner/designer) pages could be housed - the site map.

Any thoughts?

Reference: Digital Web Magazine [ Read more ]

Recent Articles


October 3, 2008
Online Marketing Trends: Brands Meet Blogs - State Of The Blogosphere 2008

Brands and blogs unite... almost. It's not a match made in heaven yet, but the trend is heading in that direction. According to Technorati's State of the Blogosphere 2008 report, an increasing number of companies are reaching out to bloggers to harness the power of the... read more




October 2, 2008
Making Money With Blogs: Statistics And Trends From The State Of The Blogosphere 2008

Can you make money from blogging? The answer is an unequivocal "YES!" But if you're the average blogger, you don't want to quit your day job yet. On the bright side, though, you can buy each member of your family an iPhone. At least that is... read more




October 1, 2008
Blogging Tools And Techniques: State Of The Blogosphere 2008

How do you blog? Which tools or techniques do you use to keep your content always fresh and updated? Even if you got ideas, layout and a catchy title, this is just the easy part. Creating a blog is now something you can do in just... read more




September 26, 2008
How To Publish Your Content Online Without A Web Site - Video Interview With Ryan Hupfer Of Hubpages.com

Ready to publish some great content online but have no site or blog where to post it to? Hubpages, like a few other competing web publishing services online (namely Squidoo and Google Knol) provides you with everything you need to publish any content you are passionate... read more




September 25, 2008
The Typical Blogger Profile: State Of The Blogosphere 2008

Bloggers are sexy men. At least according to Technorati's report this is true. Your typical blogger is male, intelligent, ranks among the high-middle class, and in his primes. Sexy is of course subjective, but having intelligence, wealth, and youth can't hurt. Photo credit: Mario Lopes edited... read more




September 24, 2008
Blog Topics And Bloggers Motivations: State Of The Blogosphere 2008

What are bloggers blogging about and why? Though there a million and one reasons for people to blog, you may find yourself surprised to find out that most bloggers write passionately about their topics because they essentially want to share with others what they have themselves... read more