Curated by: Luigi Canali De Rossi

Sunday, November 11, 2007

Social Networking Meets Video Microblogging On Seesmic Upcoming Platform

Seesmic, the new video communication platform being setup right now in San Francisco by Loic LeMeur, (presently open only to a limited group of invited beta users) is the first one that hints at pushing the envelope of video publishing and microblogging by creating a social networking system where video is the main route to get in touch with each other.

The above is just a photo - To watch Eve's clip read through the article

Video on the net is all about dropping facades and showing your real "you". Video on the net is not about high quality HD formats or using the NYZ 644 codec. While those can help, they have nothing to do with the key characteristic of successful online video content.

Yes, video on the net today is not about high resolution images or doing the best cinematography in less than 4 minutes. Video on the net is about communicating instantly and spontaneously without any of the worries that traditional television has ingrained itself with.

Last night as I was checking out the new features showing on Seesmic I bumped into a one minute video clip that was for me the perfect pitch for explaining in 60 seconds what video communication online, inside a social networking platform like Seesmic, is really all about.

Once again, I thought that this also, would be great new media literacy material for communication arts students.



This short video clip, recorded yesterday by "Mollyberry" for "Eve" on Seesmic, captures perfectly online video culture and the essence of what the future video-based communication on the Internet may indeed look like.

Duration: 1':00"

Text Transcript:

"....Ok there have been a couple of people who have been saying: "Eve hasn't posted yet"... and I am going to respond:


I can't believe you haven't posted anything yet Eve...

Eve, [when you do video] you don't have to look neat, .... but [just like] you were out of bed... clothing optional... your hair messed up... no make-up... jumpy camera angles... not worrying about in which microphone you are talking into...

it doesn't matter...

...who cares?

... this is RAW INTERNET VIDEO....

...this is YOU going through live... streaming video on the Internet...

...there is nothing that huge about it, man... join the bandwagon...

...if you don't...

....there may be already a couple of hundred people lined up to get your "code" [-that's the code of the video to publish it elsewhere]... and you may sell it to the highest bidder among them..."

Twitter with video?

So far, and for what I have seen, Seesmic users are using this new social video networking platform in ways very similar to those popularized by the likes of Twitter, Jaiku, Tumblr, Pownce, with some notable innovations made possible by the specific new video capabilities Seesmic makes available.

Useful? Exciting? Revolutionary?

I don't know.

I need more time to watch, try, experiment and learn from other use of Seesmic what the future has really in store for us on this front. Nevertheless, my initial impressions are that, if not for the slick and genuinely smart marketing strategy adopted by the company (and which is already giving some good fruits - this includes private beta invitations to a good number of thought leaders, bloggers and other early adopters - plus a super cool daily video clip published by Seesmic on its home page to tell the "real" story of what a startup faces in its daily progress toward its public launch), Seesmic is definitely breaking new grounds and mining our well established assumptions on what video communication or social networking should be all about.


Though it may take some time, it looks like Seesmic is indeed set to stretch some of your present assumptions of where and how online video communication and social networking platforms may actually meet.

If you want to find out yourself what Seesmic, video communication and social networking magically intertwin, you can sign-up to join the "alpha" testing phase at:

Robin Good -
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posted by Robin Good on Sunday, November 11 2007, updated on Tuesday, May 5 2015

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