Curated by: Luigi Canali De Rossi

Wednesday, November 21, 2007

How To Get Good Links: SEO - SEM Beginner's Guide

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Every single SEO expert will tell you that the next important thing to rank high inside major search engines is to get good incoming links from other sites. But how do you go about getting good links from other sites in ways that are effective and immediate?


While lots of people are tricked into wasting money on software systems that find sites similar to yours in topic and send automatic emails to the owner of each one proposing a link exchange deal with you, my personal advice is to steer clear of any unnatural way of getting good links.

On the Web links are just like votes, and on the Internet just like in politics buying votes or exchanging favours for votes it does not represent the highest and noblest level of social behaviour. Yes, it is true that in real life lots of things are managed this way, that even world politicians get elected with the support of such foggy practices, but one thing makes things different and riskier on the Internet:

1) It is much more difficult not to leave any tracks behind your less than ethical-behaviours,

2) Reputation and credibility are the essence on the Internet, and playing with them or with the possibility of losing them altogether is never a wise strategic move.

This is why I strongly suggest to get great links by writing great content online which will force others, in one way or another, to take notice and link back to you.

Going on very popular blogs in your field and posting relevant, insightful comments is a common practice. Writing to or interviewing well known experts and opinion leaders in your field of interest is also bound to bring extra attention and links. Doing something unique, creating special lists or guides that provide huge value to your readers and which many will recommend to others are great alternative SEO tactics to get good links too.

In full sincerity, in my personal case, I have myself never spent any "direct" time trying to get extra links to this site.

I have always been too busy thinking about the issues I wanted to spontaneously write about, and aside of having very little time to do this kind of online marketing activity, I never enjoyed having to go out of my way on purpose to do comments I wouldn't have otherwise done.

My focus in fact has never been in getting good links, but rather in writing and researching issue, tools and topics that I found personally very interesting and worth studying in greater depth. The writing and sharing of such passionate writing has provoked spontaneous "link love" from thousands of web sites (2,100 just in the last 6 months ) and this is exactly the type of result you are looking for.

Of course if you just act as news aggregator for other content sources, if you just relay PR stories editing the text here and there or if you just hook onto major news stories without ever contributing unique insight, criticism or strong and well supported opinions, you are positively doomed when ti comes to getting good links to your site.

Great, original content is what makes good links rain from the sky.

Here is my personal video-recorded advice n.3 for would-be search engine optimization experts who want to start egtting good links to their blog site.


How To Get Good Links: SEO - SEM Beginner's Guide

Duration: 2:00"

Text transcript

Item #3 for your personal, self-sufficient search engine marketing and optimization of your blog or website, should consist of getting good links.

That is what everybody is going to tell you..."You are going to (have to) get some good links".

But how do you get good links?

You don't get good links by buying software that sends out a million e-mails asking people, who have sites similar to yours or with similar keywords, to please link back to you... it doesn't work like that... I wouldn't recommend doing that... maybe it has worked for some people; but I don't think it's worth anything.

So the best way is to write great content.

You need content... not to repeat the news that go everywhere, or that are already on a hundred sites... you need to really go with super special content that you can find nowhere else...with your opinion... with your insights... with whatever you've got... that is what you should put there.

You say: "Well... you know..."nobody really reads me already... how I can get the people to even link to me?"

Well try for example to talk about... a tool... try to be amongst the first ones to review it... try to dissect it a little more in depth and to find things that other people didn't find.

Or talk about some people's work or the insights that they've had... or enter a discussion they are already running on their blog or... put a comment on their website and then write an article that makes a counter point to what some other big blogger has said...start to do some of these things.

You will see that if you have something important to say, people will to link to you... there is going to be... for sure... some people... maybe a few people, who are going to like what you say.

But you have to say something... that is the thing.

So in order to get good links, you have to say some something.

Learn more:

Readers' Comments    
2011-07-10 21:01:03

Gabriel - diseƱo de paginas web

You're absolutely right, the automated software to register our websites only make Google penalize you.

Sorry my English is not very good:) I hope you understand the comment.


2009-09-24 10:23:38


It was really refreshing to find your article and comments from the morass of other internet garbage that doesn't really help people.

2009-03-17 11:01:00


Thanks for your tips, I also think that your tips are correct.

2008-01-03 06:01:14


You have offered some really good advice for any newcomers to blogging who may need help with getting started with the basics link domain name and titles etc.

2007-11-25 10:10:56


great info

posted by Robin Good on Wednesday, November 21 2007, updated on Tuesday, May 5 2015

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