Curated by: Luigi Canali De Rossi

Sunday, February 6, 2005

Create Enterprise RSS Radars: RSS2Exchange

I have learned by listening to Rok Hrastnik RSS conversation with Paul Chaney about a term I had not heard before: RSS Radars. These are actually what I have been calling newsmaster feeds, and though the name RSS Radars is much more expressive, both refer to the ability to create RSS fees that are aggregated compilations of news from selected sources and filtered according to specific criteria.


To my surprise Rok did not mention or referred to the concept of newsmaster feeds. Actually, at the very end of the conversation (41'27") Rok says that, while Myst Technologies already offer this kind of services to enterprise customers, he is actively researching cost-effective tools to create RSS Radars. Hey Rok, no need to re-invent the wheel: The NewsMasters Toolkit, of which I am about to release a second edition in a few days (all existing customers will receive the new edition for free), contains exactly all of those tools you are looking for.

And here is a new one I have just added to the new edition:
RSS2Exchange is an enterprise server software that allows you to publish selected stories from multiple RSS and Atom XML news feeds from providers such as the Yahoo, BBC, Moreover, ITN, etc. directly to your Microsoft Exchange Server.

Push live newsfeeds directly into public folders in Microsoft Exchange and stay updated on the latest changes and markets in your business area.



Some unique characteristics of RSS2Exchange:

  • Add the feeds you want from a pre-defined list of feeds or add your favourite feeds.
  • Define the content filtering criteria you want, using inclusion and exclusion keywords, phrases and wildcards.
  • Automatically deduplicates stories across newsfeeds.
  • RSS news feeds can be aggregated and republished according to your preferred schedule and as many times as you want.
  • Content can be automatically expired from the public folders after a specified period of time.

System requirements:
Operating System Windows NT 4.0, 2000, XP or Linux
CPU 450MHz+ (200 Muhz for Linux)
Disk space: 500 MB
Microsoft Exchange Server 2000/2003
with web access enabled (webdav)

RSS2Exchange datasheet

Free trial:
The trial version of RSS2Exchange allows you to try out RSS2Exchange for a time-limited period.

To purchase and register the software please visit:

[ Read more ]
Readers' Comments    
2005-02-08 12:41:31

Robin Good

I do see somehow things differently.

In my introduction to Newsmastering work I always referenced automatic aggregation, filtering, deduplication and publication of topic-specific news channels. This is the way that it needs to work at the roots.

I have also said that the most powerful of all the technologies that make up the creation of such channels is the human touch, appended as the last, critical decision step to a fully automated process.

So, newsmaster feeds, or better yet, RSS Radars as you aptly call them, can be either or. You can go for quantity and have RSS Radars that produce a lot of content but, just like the Myst ones, or some pretty funny ones in Chris Pirillo newsletter, have also quite a few non-relevant items showing up in them.

With time, and the use of heuristics and some minimal form of articial intelligence such newsmastering technologies should be able to learn pretty well what a newsmaster would select, edit or reject, and could therefore act consequently.

How much does Myst Technologies price a topic-specific RSS Radar for a company like yours or mine?

2005-02-07 18:16:04

Rok Hrastnik

Yes, I have to agree with you. I'm too am not too happy with keyword based searches.

So I'm right now looking in to providing quality Radars through aggregating multiple feeds or feed sub-sections, and some other things as well.

And certainly, NewsMastering is the norm here ...

2005-02-07 16:13:03


I suppose it's all down to the question of quality versus quantity. Radars automatically collect content based on keyword searches alone and therefore, although you'll get lots of results, which is great for keeping your site fresh and for search engine placement, you won't get a lot of subscribers to those feeds, as the quality will be poor.

With an editor-based newsmastering approach, the volume of results in a feed will be relatively much lower, but the quality should be much higher.

The quality is what would encourage me to subscribe to the feed(s) and re-visit the site regularly.

2005-02-07 08:35:30

Rok Hrastnik


Yes, you are absolutely correct: RSS Radars are in concept similar to your NewsMaster feeds.

However, if I understand your concept correctly, NewsMasters are, at least to some extent, also editors.

The way I understand the NewsMaster concept is that a NewsMaster constantly watches the internet (using appropriate tools of course) and then creates a mix of news content on a specific topic from his daily research.

But the feed creation process is actually an editorial process: the NewsMaster selects the best information on certain sub-topics and posts only what he consideres the most worthwhile for his readers.

On the other hand, RSS Radars (or Intelligence Briefings, as it seems Radars are now called by MyST) are a fully automatic process without any editorial work, simply collecting the raw information from RSS feeds and search engine queries and reformatting it without any human interaction at all.

So, if we are being fair, I'd say that NewsMastering is an upgrade to that, a much more advanced approach to re-distributing relevant news.

For instance, examples of MyST ( clients are excellent examples of automatically generated Radars.

Your web site, and for instance, are on the other hand great examples of NewsMaster web sites.

And if we go a little further, we can also define the roles of Conversation Coordinators and Dialog Facilitators:

Of course, if you see things differently, please correct me.

Take care,


posted by Robin Good on Sunday, February 6 2005, updated on Tuesday, May 5 2015

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