Curated by: Luigi Canali De Rossi

Monday, December 6, 2004

Blog Paid Assignment: What's The Difference?

If Cluetrain says that the market is a conversation, how are your existing advertising models facilitating this exchange?

Are banner ads a conversation?


When a company gives a publisher a consistent amount of money for an advertising campaign, how is it likely, from your experience and opinion that the publisher will actually report about this product, while sharing with proactive honesty its faults, bugs and limitations?



So what's really the difference between those that pay you through ads and about whom you hardly say a word, and those that pay you to openly talk about them?

The first ones are paying to get their pre-conceived message out. Top-down. Old style.

The last ones ....... read my full story here.

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posted by Robin Good on Monday, December 6 2004, updated on Tuesday, May 5 2015

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