Curated by: Luigi Canali De Rossi

Wednesday, September 29, 2004

Online Content Marketing: How To Build A Niched Web Hub

Among the key strategies needed to achieve online popularity and reach is link popularity.

Most expert advice from so-called SEO/SEM experts has focused on obtaining targeted links from as many sites as possible regardless of theme or topic.

More advanced linking strategies exist that not only provide more effective outcomes vis-√ -vis search engine results but that also result in a more "natural" way of distributing multiple links pointing to the same source.

Sebastian, a former managing director of a German business consulting firm, has analyzed and researched these issues extensively for the purpose of growing his online network of porn-themed profit-making sites.
Though you may not like the industry Sebastian has chosen to join, you will have to appreciate the good work he has done in not only sharing with relative good detail his overall approach, but also for the good illustrative information mapping work that he has associated to it.

A set of great information maps effectively outlines different approaches to the creation of Niched Web Hubs, which can be used in any information or online business area of interest without exclusions.

A 'Niched Hub' is

"designed to boost the link popularity of [money-making] content-rich sites using 'natural linking' compliant to the search engine's policies.

It can be applied to an isolated empire or to environments of tens of thousands of participating sites.

A 'Niched Hub' is not a spider trap.

In fact the design avoids all known link patterns the search engines dislike and penalize.

It works like old fashioned 'manually driven' link exchanges, using linking structures which reflect the real net."

Here some very basic rules to follow:

  • Less is more: A handful of relevant links count more than a zillion of links from poor sources.
  • Link themed: A handful of links from pages dedicated to the same or a similar theme count more than a zillion of links from generic pages.
  • Link valuable: If you believe a link is valuable for the surfer who is visiting your site, then put up the link. If you doubt, do not link.
  • Avoid systematic patterns: Not every link exchange must be reciprocal. A page carrying only reciprocal links uses a systematic link pattern. Find a good mixture of bilateral and unidirectional links. Reciprocal equals not bidirectional in its technically meaning.

Interesting study material. Recommended.



Robin Good -
Reference: [via Marjolein Hoekstra] [ Read more ]
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posted by Marjolein Hoekstra on Wednesday, September 29 2004, updated on Tuesday, May 5 2015

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