Curated by: Luigi Canali De Rossi

Wednesday, August 11, 2004

Presentations For International Audiences: Localize, Contextualize

In any presentation, one of the keys to success remains a focus on the audience's frame of reference. However, when that audience is international, you'll need to step out of your own frame of reference and focus on making the presentation salient for your target group. When in Rome, you should definitely do as the Romans do. The goal is to "localize." Here are five key areas to think about:

1. Language.

2. Measurement.

3. Visuals.

4. Equipment.

5. Support materials.

Remember, the more you are able to localize your presentation, the greater your chances for achieving results. When you focus on the audiences' own frames of reference, you are acknowledging their importance.



Dr Joseph Sommerville -
Reference: MarketingProfs [ Read more ]
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posted by Robin Good on Wednesday, August 11 2004, updated on Tuesday, May 5 2015

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