Curated by: Luigi Canali De Rossi

Saturday, August 7, 2004

Marketing Is Part Of The Conversation: Or Not?

Ben Hunt pointed me to this article on Wired and asked with surprise if blog commerce is next up on the list. Yes, Ben, not only blog commerce is coming up next, it has already been here among us for a while. We are just not noticing.

You, yourself ask tacitly some very good question: "How can we as authors, independent publishers, bloggers maintain our editorial integrity, our credibility and authority if we mix so blatantly ads with real content?"

How can people tell if we are promoting or reviewing?

Think Cluetrain.

Think marketplaces.

Think conversations.

When you meet people and friends on the street you don't have ambiguos or less ambiguos recommendations.

The shifting point must be at the core.

Here is what I see.



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posted by Robin Good on Saturday, August 7 2004, updated on Tuesday, May 5 2015

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