Curated by: Luigi Canali De Rossi

Sunday, July 4, 2004

Independent Musicians New Marketing Tools

"Independent musicians are augmenting traditional promotional methods such as touring, word of mouth, fan clubs and posters with Web sites, e-mail lists and blogs. Listener recommendations, online preview clips and samples, shared playlists and other grassroots Web tools are also changing the music landscape.

Bottom line: The trend could one day reduce the percentage of music sales currently controlled by a handful of heavily promoted acts and boost recognition for a greater number of less-popular artists.

See what I wrote about this over a year and half ago: Bat N'Avò Goes To Hollywood.

If you are an independent musician and still dreaming to make the shelves of every city music store, wake up.

Time to catch the wave: you can finally be a real artist, while making a buck at it; but yes, wake up, this time is all about sharing, promoting, and letting others play with your music.

If you are ready for this and have a real good social cause to marry your music with, then you got the groove.



Robin Good Comments C|Net News - [ Read more ]
Readers' Comments    
2005-01-27 19:46:48

Nathan Dintenfass

So, who is doing this well?

posted by Robin Good on Sunday, July 4 2004, updated on Tuesday, May 5 2015

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