Curated by: Luigi Canali De Rossi

Friday, May 28, 2004

Taking Viral Marketing Mainstream

"The increased distrust of corporate messages and the new recipe for 'doing' viral marketing, are taking viral marketing mainstream -- it's no longer just a technique for those that can't afford advertising, but a technique to replace advertising. Use stealth and subtlety to convey your message, give stuff away free up-front, exploit peer-to-peer networks to spread the message, make the message memorable and 'sticky', exploit the strength of weak ties, and work to reach a 'tipping point'."



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posted by Robin Good on Friday, May 28 2004, updated on Tuesday, May 5 2015

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