Curated by: Luigi Canali De Rossi

Friday, May 14, 2004

The CMS Myth And Why Content Management Systems Fail

"The idea is enticing. Empowered departments of a big enterprise, all publishing content directly to their customers through standard templates. The site continues to grow, but in a controlled way. And these business units have complete control of what is and isn't online. Sounds good, but just try putting it into practice. In a report published last year, Jupiter Research uncovered some startling findings. "Of just under 100 companies ... only 27 percent of companies surveyed planned to continue using their Web content management systems as they do now." So why do these CMS projects almost always fail?" - Jeffrey Veen brings together several important concepts about Web publishing, the role that content management systems play and the importance of viewing content management first of all as a new process, and not as a technology solution that can solve all of an organisation Web publishing problems without radically changing the way it organizes itself around content authors and looking at the implementation of a CMS from a user-centered standpoint. "To have any chance of success, a content management project must follow the same user-centered design practices as any other project. Task analysis, rapid prototyping, usability testing -- all of these methods are crucial to a CMS rollout. It's foolhardy to unveil a mammoth, nine-month project to an unsuspecting user community and expect adoption. But there is a larger issue at play. Even the most thoughtful projects may be misguided. Over and over I've heard the same complaint about these projects, "Turns out, after all the budget and time we spent, we really didn't need a content management system at all. We just needed some editors." I couldn't agree more.



Jeffrey Veen -
Reference: Adaptive Path [ Read more ]
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posted by Robin Good on Friday, May 14 2004, updated on Tuesday, May 5 2015

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