Curated by: Luigi Canali De Rossi

Sunday, March 14, 2004

Customisation Is The Future Of News

News publishers have failed to exploit new technology to tackle the decline in newspaper readership, according to online news guru Vin Crosbie. In a lengthy essay published on the Online Journalism Review on 4 March, Mr Crosbie says that news sites are 'dangerously dependent' on their print counterparts. These are the solutions he proposes:
• News publishers must learn to employ new technologies to satisfy each reader's individual interests.
• They must recognise that convergence - content sharing between different platforms - will happen within the next decade.
• They must focus less on producing content and more on delivering a complete package.



Reference: Journalism [ Read more ]
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posted by Robin Good on Sunday, March 14 2004, updated on Tuesday, May 5 2015

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