Curated by: Luigi Canali De Rossi

Wednesday, March 10, 2004

Four Things Every Web Site Headline Must Do

"As an online copywriter, I'm constantly making the point that the text on web sites is not given enough attention. This is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are four things you need to keep in mind, four elements that demand your attention, four separate 'audiences' you need to satisfy."



Nick Usborne -
Reference: [via Jared Spool] [ Read more ]
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posted by Robin Good on Wednesday, March 10 2004, updated on Tuesday, May 5 2015

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