Robin Good Archive Of Latest News
February 2010

Becoming A Brand: The Experience Of Robin Good   How do you build a personal brand around yourself? Can one really create a business online simply by sharing her knowledge online? Photo credit: Robin Good A couple months ago I was invited by Nokia to join, together with Teemu Arina, a discussion and review session with their... read more | cat.: | Link Robin Good -- February 26

Online Ad Optimization And The Real-Time Bidding (RTB) Opportunity   What is real-time online ad bidding? Is this really an additional opportunity for web publishers to better monetize their ad inventory? Photo credit Cornishman and Ljupco Smokovski - Mashed-up by Robin Good Real-time bidding is a new, emerging feature of online advertising optimization technologies aimed at increasing... read more | cat.: | Link Robin Good -- February 24

How To Create, Design And Deliver Your Email Newsletter   Although many web publishers consider email newsletters an old-fashioned way to update their readers and customers, in my opinion, email messages remain THE most familiar, intimate, direct and effective way to communicate with anyone you know. As such they represent one of the most powerful means... read more | cat.: | Link Daniele Bazzano -- February 22

Viral Marketing: How To Trasform Content Into A Meme That Spreads Like A Virus Online   Viral media is a flawed way to think about distributing content through informal or "ad hoc" networks of consumers and the harsh reality is that advertisers completely fail to understand the process whereby a content is redistributed over the web. Thus, and in sharp contrast with... read more | cat.: | Link Henry Jenkins, Xiaochang Li, Ana Domb Krauskopf with Joshua Green - Convergence Culture Consortium -- February 19

Email Distribution And Commercial Newsletter Mailing Services: Guide To The Best Paid Online Solutions   Email distribution and newsletter mailing services are among the best and most utilized email marketing tools available out there. They allow you to get in touch with your audience in a direct and intimate way trough autoresponders, direct messages, and any type of newsletter format that... read more | cat.: | Link Daniele Bazzano -- February 15

Online Ad Pricing And Advertising Trends: The PubMatic AdPrice Index - 2009   Online ad pricing and advertising trends for 2009 showed an encouraging recovery from the economic downturn that hit publishers in 2008. Throughout 2009 ad pricing had been steadily growing till reaching the top in December 2009, where ad prices were even higher than pre-recession. Photo credit... read more | cat.: | Link PubMatic - PubMatic -- February 12

How Online Journalists Can Improve Their Website Design, Usability And SEO Skills   How can online journalists improve their design, usability and content creation skills? In this MasterNewMedia report journalist Eric Ulken shares some valuable insights on what online journalists can learn from web interaction designers to improve the way they create, layout and distribute their content. Photo credit:... read more | cat.: | Link Eric Ulken - De Nieuwe Reporter -- February 10

Email Newsletter Distribution And Mailing Services: Guide To The Best Free Online Solutions   Communicating via email in a direct, intimate and informal way remains one of the best ways to market and promote your content, services and products online. This is why the most effective online businesses still rely on crafting quality newsletters and email updates to keep their... read more | cat.: | Link Daniele Bazzano -- February 8

Online News Content And Distribution Strategies: Content Curation And User Syndication Are Next   What future and opportunities for online news? "After more than five years of Wikipedia building both its content and its brand as a "go-to" source for freshly updated topic-oriented content that dominates search engine results, it dawns on some folks in the news business that perhaps... read more | cat.: | Link John Blossom - Shore -- February 6

Live Event Promotion, Management And Marketing: Guide To The Best Web-Based Tools And Services   To organize, coordinate, promote and manage live events, whether physical or online, there is a new emerging set of web-based event management tools that can truly help and augment your communication and marketing efforts. But how do you choose among all these services which one is... read more | cat.: | Link Daniele Bazzano -- February 1

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